> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/retailer-campaign-management/retailer-campaign-manager.md).

# Retailer campaign manager

The retailer view of the campaign manager provides an overview of all campaigns in the platform, with a view that mirrors the supplier UI.

The campaign manager is a separate area from the [Campaign reviews](/retail-media-interface/retailer-campaign-management/campaign-reviews.md) section. This area enables retailers to:

* View all campaigns: See all relevant campaigns in the namespace and filter by team, wallet, status, and more.
* Manage FTA campaigns: See and manage FTA campaigns.
* See quick KPIs: View the same KPIs shown in the supplier view, allowing you to do more directly from the retailer view.
* Quick approve/reject: Update rejection messages, approve, or reject. Shift to the reviews area for detailed review.

### Viewing campaigns

Like the advertiser experience, the campaign manager shows all campaigns. You can use this view to see all KPIs advertisers see, as well as sort and filter down to any campaign in your network.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2Fz7dpK4Kc60nqNKMRPUsH%2FCleanShot%202026-03-24%20at%2016.51.322.png?alt=media&amp;token=5653c43b-26c4-4b03-a2b6-ca7ff538ad40" alt=""><figcaption></figcaption></figure>

#### Filter and find campaigns

Use the filter bar to narrow down campaigns by:

<table data-header-hidden><thead><tr><th width="271.85546875">Filter</th><th>Description</th></tr></thead><tbody><tr><td><strong>Campaign Type</strong></td><td>Filter to specific ad type</td></tr><tr><td><strong>Campaign Name</strong></td><td>Search by campaign name</td></tr><tr><td><strong>Team</strong></td><td>Filter by brand team</td></tr><tr><td><strong>Active Status</strong></td><td>Filter to any specific active state. Defaults to Active and Paused, hiding Archived.</td></tr><tr><td><strong>Wallet</strong></td><td>Filter by wallet</td></tr><tr><td><strong>Catalog</strong></td><td>Filter by product catalog</td></tr><tr><td><strong>Placement</strong></td><td>Filter to a specific placement</td></tr><tr><td><strong>Approval Status</strong></td><td>Filter by Pending, Approved, or Rejected. Defaults to Pending</td></tr><tr><td><strong>Spend Type</strong></td><td>Filter to all campaigns, or isolate to Fixed Tenancy.</td></tr></tbody></table>

### Quick viewing campaigns

You can click any campaign row to open the quick edit drawer. Depending on whether the campaign is a fixed tenancy or auction campaign, you may be able to quick edit it.

{% hint style="info" %}
You can also quick view/edit campaigns in the [Campaign performance dashboard](/retail-media-interface/retailer-campaign-management/campaign-performance-dashboard.md).
{% endhint %}

You can use the quick view to see the campaign's full configuration.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FEUWjvkeVZxqM2v1Gproz%2FCleanShot%202026-03-24%20at%2017.02.142.png?alt=media&amp;token=966e3796-e444-48be-8d5f-05ae48fc7fce" alt=""><figcaption></figcaption></figure>

If you want to make changes to an auction campaign, you will need to switch to the advertiser team.

### Quick approving and rejecting campaigns

From the quick edit drawer, you are also able to approve or reject campaigns.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FUFFMjncVsB9Z8PjM160x%2FCleanShot%202026-03-24%20at%2017.05.572.png?alt=media&amp;token=c6ed7b05-74f1-4b36-97d6-5fcea3c8b286" alt=""><figcaption></figcaption></figure>

### Managing FTA campaigns

#### Viewing FTA campaigns

FTA campaigns display an **FTA** badge in the campaign list and details drawer. Use the **Spend Type** filter under **More Filters** to isolate to only FTA campaigns.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FjmwxIq0lrog5I3s8yugJ%2FCleanShot%202026-03-19%20at%2016.21.052.png?alt=media&amp;token=8740730f-c469-4bdf-91dd-e3d8a9f8c888" alt=""><figcaption></figcaption></figure>

#### Editing FTA campaigns

As a retailer, you can edit FTA campaigns you've created. Suppliers can view but not edit FTA campaigns.

{% hint style="info" %}
Suppliers see a message: "Fixed Tenancy Ad campaigns are retailer managed."
{% endhint %}

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2F35C42hGewIuUxV0PltRs%2FCleanShot%202026-03-19%20at%2016.25.022.png?alt=media&amp;token=ea34429b-7b9b-4b9c-9b58-25e8477d2ff3" alt=""><figcaption></figcaption></figure>

***


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