> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/retailer-campaign-management/campaign-performance-dashboard.md).

# Campaign performance dashboard

{% hint style="info" %}

## **Early access!**

If you're here before April 9, you need to request access to our early access for retailers. Early access for retailers begins March 26. Contact support to opt-in.
{% endhint %}

The Campaign Performance tab gives you visibility into how advertiser campaigns perform across your retail media network. You can analyze trends, compare time periods, and export detailed reports, all from a single view.

{% hint style="info" %}
This feature is available for retailer accounts. If you don't see the Performance tab, contact your Epsilon Retail Media representative to request access.
{% endhint %}

***

### How to access campaign performance

1. Go to **Campaigns** in the sidebar
2. Click the **On-site Campaigns** option

The view loads with the last 30 days of data by default.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FzzvNY2a8lUt6ZOPiSKN3%2FCleanShot%202026-03-23%20at%2012.33.571.png?alt=media&amp;token=0bcac2bd-037a-430f-a43e-195ab4ce87ff" alt=""><figcaption></figcaption></figure>

***

### Filtering your data

Use the filter bar to narrow down the campaigns you want to analyze.

| Filter                | What it does                                                                              |
| --------------------- | ----------------------------------------------------------------------------------------- |
| **Catalog**           | Select a store or catalog                                                                 |
| **Campaign Name**     | Search for campaigns by name                                                              |
| **Team Name**         | Filter by advertiser/supplier                                                             |
| **Campaign Type**     | View Product Ads, Banner, or Banner X campaigns                                           |
| **Date Range**        | Choose a custom time period                                                               |
| **Wallet**            | Filter by billing wallet                                                                  |
| **Comparison Period** | Compare to a previous time period, either directly previous period or same time last year |
| **Spend Type**        | Isolate to fixed tenancy or view all spend types                                          |
| **Placement**         | Isolate to one or multiple placements                                                     |

***

### Understanding the dashboard

#### KPI summary cards

At the top of the page, you'll see key performance indicators summarizing your filtered data:

| Metric                  | What it means                                                   |
| ----------------------- | --------------------------------------------------------------- |
| **Average ROAS**        | Average Return on Ad Spend — revenue generated per dollar spent |
| **Average Sales Value** | Percentage of clicks that resulted in a purchase                |
| **Average Units Sold**  | Average number of units sold per day across the selected period |
| **Average Order Value** | Average value of each order during the selected period          |
| **Units Per Purchase**  | Average number of units purchased per order                     |

When you enable a comparison period, each card shows the change from the previous period in a color-coded view.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FgVK8ojxMeEqxBibYgkAA%2FCleanShot%202026-03-23%20at%2012.33.571.png?alt=media&amp;token=09707f32-370a-4a20-8ba4-5e3421bc6922" alt=""><figcaption></figcaption></figure>

#### Performance chart

The chart displays trends over your selected date range. Click the metric selector to switch between:

* Ad Spend
* Impressions
* Clicks
* Units Sold
* CPC
* Conversion Rate
* ROAS

Hover over each metric to isolate the graph to highlight the selected metric.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FRj8am8PZ7J0TLYx7WFcC%2FCleanShot%202026-03-23%20at%2012.38.542.png?alt=media&amp;token=b0d9cc9c-bcd3-4291-a7fc-df935f124c53" alt=""><figcaption></figcaption></figure>

### Comparing time periods

To see how performance has changed over time:

1. Click the **Comparison Period** dropdown
2. Select an option:
   * **Prior Period**: compare to the previous equivalent date range
   * **Same Period Last Year**: compare to the same dates last year

The KPI cards and chart will update to show comparison data with percentage changes.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FhSz9Gyg8B7ZHF3HwP498%2FCleanShot%202026-03-23%20at%2012.57.271.png?alt=media&amp;token=7e38d8ef-78fb-4518-8a10-241577058fc4" alt=""><figcaption></figcaption></figure>

#### Campaign report table

The table shows detailed metrics for each campaign. You can:

* **Sort** by clicking any column header
* **Click a row** to view campaign details
* Click a **campaign's name** to go to the campaign report page
* **Customize columns** using the column settings icon

For a full breakdown of all KPIs and metrics available, view the [Reporting reference](/retail-media-interface/advertiser-reporting/reporting-reference.md)

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FkvYBkxIjoNVyhqDQ2q5E%2FAll%20campaigns%20table.png?alt=media&amp;token=85b5d2cf-684f-4574-b6dc-120ef730a80c" alt=""><figcaption></figcaption></figure>

#### Enhanced metrics

If you are integrated with Epsilon's in-store measurement, or have brand HALO enabled, you will see a secondary table named **Enhanced metrics**. This table shows online ROAS, online brand HALO, and in-store direct and brand HALO performance.

For a full breakdown of all KPIs and metrics available, view the [Reporting reference](/retail-media-interface/advertiser-reporting/reporting-reference.md), and [Understanding on-site standard and enhanced metrics](/retail-media-interface/advertiser-reporting/understanding-on-site-standard-and-enhanced-metrics.md)

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FU3lRsk6PAGtSoyCoJaeQ%2FEnhanced%20Metrics.jpg?alt=media&amp;token=33c4ccda-7023-4fc2-bad5-1f484c042d67" alt=""><figcaption></figcaption></figure>

***

### Exporting your data

To download campaign performance data:

1. Click **Export** in the table header
2. If using a comparison period, choose whether to include comparison data
3. Your CSV file downloads automatically

{% hint style="info" %}
Exports include up to 30,000 rows. For larger datasets, apply filters to reduce the result set.
{% endhint %}

***

### Tips for success

* **Filter by advertiser:** Use the Team filter to analyze individual advertiser performance
* **Use comparison periods:** Track performance trends by comparing to previous time periods
* **Customize your view:** Click the column settings icon to show only the metrics you need
* **Export regularly:** Download reports for offline analysis or sharing with stakeholders

***

### Troubleshooting & support

| Issue                  | Resolution                                                                         |
| ---------------------- | ---------------------------------------------------------------------------------- |
| No data loading        | Ensure a catalog is selected (required for multi-currency setups)                  |
| Metrics show "N/A"     | Sales metrics require attribution configuration, ensure sales metrics are enabled. |
| Export button disabled | No data to export—adjust your filters                                              |

For help, contact Support.


---

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