Campaign performance dashboard
Early access!
If you're here before April 9, you need to request access to our early access for retailers. Early access for retailers begins March 26. Contact support to opt-in.
The Campaign Performance tab gives you visibility into how advertiser campaigns perform across your retail media network. You can analyze trends, compare time periods, and export detailed reports, all from a single view.
How to access campaign performance
Go to Campaigns in the sidebar
Click the On-site Campaigns option
The view loads with the last 30 days of data by default.
Filtering your data
Use the filter bar to narrow down the campaigns you want to analyze.
Catalog
Select a store or catalog
Campaign Name
Search for campaigns by name
Team Name
Filter by advertiser/supplier
Campaign Type
View Product Ads, Banner, or Banner X campaigns
Date Range
Choose a custom time period
Wallet
Filter by billing wallet
Comparison Period
Compare to a previous time period, either directly previous period or same time last year
Spend Type
Isolate to fixed tenancy or view all spend types
Placement
Isolate to one or multiple placements
Understanding the dashboard
KPI summary cards
At the top of the page, you'll see key performance indicators summarizing your filtered data:
Average ROAS
Average Return on Ad Spend — revenue generated per dollar spent
Average Sales Value
Percentage of clicks that resulted in a purchase
Average Units Sold
Average number of units sold per day across the selected period
Average Order Value
Average value of each order during the selected period
Units Per Purchase
Average number of units purchased per order
When you enable a comparison period, each card shows the change from the previous period in a color-coded view.
Performance chart
The chart displays trends over your selected date range. Click the metric selector to switch between:
Ad Spend
Impressions
Clicks
Units Sold
CPC
Conversion Rate
ROAS
Hover over each metric to isolate the graph to highlight the selected metric.
Comparing time periods
To see how performance has changed over time:
Click the Comparison Period dropdown
Select an option:
Prior Period: compare to the previous equivalent date range
Same Period Last Year: compare to the same dates last year
The KPI cards and chart will update to show comparison data with percentage changes.
Campaign report table
The table shows detailed metrics for each campaign. You can:
Sort by clicking any column header
Click a row to view campaign details
Click a campaign's name to go to the campaign report page
Customize columns using the column settings icon
For a full breakdown of all KPIs and metrics available, view the Reporting reference
Enhanced metrics
If you are integrated with Epsilon's in-store measurement, or have brand HALO enabled, you will see a secondary table named Enhanced metrics. This table shows online ROAS, online brand HALO, and in-store direct and brand HALO performance.
For a full breakdown of all KPIs and metrics available, view the Reporting reference, and Understanding on-site standard and enhanced metrics
Exporting your data
To download campaign performance data:
Click Export in the table header
If using a comparison period, choose whether to include comparison data
Your CSV file downloads automatically
Tips for success
Filter by advertiser: Use the Team filter to analyze individual advertiser performance
Use comparison periods: Track performance trends by comparing to previous time periods
Customize your view: Click the column settings icon to show only the metrics you need
Export regularly: Download reports for offline analysis or sharing with stakeholders
Troubleshooting & support
No data loading
Ensure a catalog is selected (required for multi-currency setups)
Metrics show "N/A"
Sales metrics require attribution configuration, ensure sales metrics are enabled.
Export button disabled
No data to export—adjust your filters
For help, contact Support.
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