Platform & UI Release Notes
Stay informed about the latest features, enhancements, and updates to our new Retail Media Platform.
Upcoming changes are now in a dedicated page
See Upcoming changes for features in development and rolling out soon.
Released changes
Released changes may still be rolling out to your environment.
If you're ever interested if something is close to rollout for your retailer/platform, feel free to contact your Epsilon representative or support.
August 2026
Team Health Indicators
Identify advertisers who need attention before they stop spending
Retailer teams can now use the read-only Team Health report to assess advertiser health. Each advertiser team receives a score based on auction ad spend trends across your network. Fixed-tenancy spend is excluded.
The report groups advertisers into clear health bands:
Healthy — Growing or stable.
Watch — Declining, or with little recent spend history.
At-Risk — Stopped spending or sharply declining.
Each status includes a Key Reason, such as stopped spending or a declining 30-day trend. Open a team’s factor breakdown to review the spend signals behind its status. Filter by health band to prioritise outreach, then export the health band and key reason to CSV for CRM or QBR preparation.
This beta feature is available to retailer teams. Learn more: Understanding team health.
Retailer Dashboard
See retail media performance at a glance
The Retailer Dashboard is now available as your retail media landing page. Review headline metrics, ad-spend trends, top teams, top products, and spend by category without building a report.
Use the filter bar to refine the period, catalog, and campaign type. Your selections carry into linked reports, so you can investigate results without losing context.
Learn more: Retailer dashboard.
Refreshed email notifications with translation support
Campaign and wallet notification emails have had a refresh in-line with other platform emails. Emails will use your namespace's default language.
What's changed:
Updated email design aligned with platform branding
Notification emails sent in your namespace's default language
Deep links in emails take you directly to the relevant page in the platform
What's not changed:
Notification types (low wallet balance, campaign approved/rejected, pending review)
How you configure notifications (Teams → [team] → Email Notifications)
Who receives notifications and when they are triggered
Learn more: Email notifications, Managing email notifications
July 2026
Retailer Catalog Tool & Product Tool
Check catalog and product configuration without a support request
Retailer teams can now use the Catalog Tool and Product Tool to view the configuration held by the platform. Both tools are read-only and help you verify catalog settings, investigate product eligibility, and troubleshoot faster.
Use the Catalog Tool to review refresh dates, currency, language, visibility, feed status, and fixed-tenancy settings. Use the Product Tool to check a product's catalog, stock level, deleted status, image availability, and relevant filters.
Available to retailer teams with an ingested catalog. Learn more: Catalog Tool & Product Tool.
In-UI notifications
Stay on top of work that needs your attention
In-UI notifications are rolling out gradually across July 2026. Select the notification bell in the top bar to see real-time alerts while you work.
Retailer reviewers will see campaigns waiting for approval. Advertisers and suppliers will see rejected campaigns, low wallet balances, and wallets that are out of balance.
Each alert shows an affected-item count. Select an alert to open the relevant campaigns or wallets screen.
This does not change email notifications
In-UI notifications appear only in the platform. They do not replace or change your team's email notification settings.
Availability varies by retailer during the rollout. If you do not see the bell, it may not be enabled for your retailer yet.
Learn more: Platform Notifications.
Closed caption and transcript file upload for BannerX video
Advertisers can now upload closed caption files (.vtt, .srt) and transcript files (.txt) alongside each video asset in BannerX campaigns. Upload fields appear per video slot when enabled by the retailer, with a text preview shown after upload so advertisers can verify content before submission.
This feature supports compliance with accessibility regulations (such as the European Accessibility Act) by enabling retailers to serve captions in their video player using the files provided through our platform.
Learn more:
Inventory yield report for retailers
Understand how your retail media inventory is performing with the new Inventory Yield Report. See placement fill rate, share of voice between fixed-tenancy (FTA) and auction demand, and inventory yield over time — all in one place.
Key capabilities:
Placement performance: Fill rate and impressions by placement, with server-side pagination and a placement trend chart.
FTA vs auction share of voice: Compare fixed-tenancy and auction demand across your top placements.
Active and upcoming FTA campaigns: Review scheduled fixed-tenancy campaigns alongside yield.
Staged rollout
This report is progressively rolling out to retailers. If you'd like to be one of the first to try it, reach out to your account manager.
Learn more: Inventory yield report
Day parting
Schedule when your campaigns run with Day Parting
Control which days and times your campaigns serve with Day Parting. Set recurring schedule windows so your budget spends when it matters most, and apply schedules to many campaigns at once with the bulk set-schedule action.
Key capabilities:
Recurring schedule windows: Define recurring day-of-week and time-of-day windows for a campaign.
Bulk set schedule: Apply a schedule to multiple campaigns in one action.
Activated per retailer
Day parting is coming soon. It rolls out retailer-by-retailer during Q3 2026. If you do not see the Schedule section on your campaigns, it is not enabled for your retailer yet. Contact your account manager.
Learn more: Using day parting
Inline bid editing on the campaign report page
It's not easier to edit bids on the campaign report page. Simply click the edit button, enter your bid adjustment and click Save.
New performance tab in the advertiser wallet manager
The advertiser wallet manager has two views: Manage and Performance.
This makes it easier to focus on the task at hand, whether you're managing wallets or reviewing performance.
Take a tour of the updated interface:
Learn more: Advertiser wallet management
June 2026
Autobidding
Automate bids around your campaign goal
Autobidding adjusts bids automatically while pacing spend against your daily budget. Set a daily spend limit and maximum bid. The system never bids above your maximum.
Choose a strategy based on your primary KPI:
Max conversion value — Grow attributed sales revenue within budget.
Target-ROAS auto-bidding — Grow revenue while keeping ROAS near your target.
Max clicks or Max impressions — Prioritise traffic or visibility.
Availability depends on retailer, campaign type, charge model, and configuration.
Learn more: Using autobidding.
AI Suggested Keywords
Replace manual suggested keyword feeds with AI-generated suggestions
AI Suggested Keywords analyses catalog data to generate ranked keyword recommendations for your products. It gives advertisers relevant search terms when managed feeds are unavailable or outdated.
Suggestions appear during campaign setup, including for products without pre-built keyword coverage. Advertisers review and select suggestions before adding them to campaigns.
Retailer benefits:
Less feed maintenance: Reduce ongoing work for manually managed suggested keyword files.
Stronger coverage: Support new and changing products with relevant keyword recommendations.
Faster campaign creation: Help advertisers find suitable terms without manual keyword research.
How it works:
During keyword targeting, our AI suggestions are matched to selected products and available to select. Allowing advertisers to cover more of the searches shoppers are already making, without the manual research.
Key capabilities:
Product-linked suggestions: Suggestions are tied to the products you select, so they stay relevant to what you're advertising.
Grounded in real searches: Terms are checked against the retailer's own recent customer searches, not just your product catalog text.
You stay in control: Nothing is added automatically. Review each suggestion and pick the ones you want before they go on your campaign.
Compatible with existing Suggested Keyword (SST) files
Already sync a suggestion file? We can overlay AI suggestions over your existing suggestion file. Learn more in the developer documentation.
Learn more:
Campaign change history (beta)
Campaign change history provides an audit trail for campaign updates. Open the Change History tab from a campaign report or details page. Users with edit permissions can see who made each change, when it happened, and field-level update details. Both advertiser and retailer teams can access and view details.
Learn more: Campaign change history.
Teams reporting - additional KPIs and comparison reporting
Retailers get a stronger performance view in the Teams report, with an overview chart and key KPIs in the Performance tab. This makes it easier to monitor team activity, spot trends, and understand performance at a glance.
New KPIs include Ad Spend, Active Teams, Active Campaigns, Active Wallets, and Active Products.
Compare results against the previous period or the same time last year. This helps you measure change over time.
May 2026
Updated category and location selection experience
Selecting categories and locations is now simpler. Available options appear on the left, while your selections appear on the right. Review and update your targeting in one view, without opening a modal.
Brand Pages
Create branded landing experiences on retailer websites with Brand Pages. Build pages using modular templates with heroes, images, text, galleries, and shoppable product grids, then publish them to a dedicated URL on the retailer's site.
Key capabilities:
Template-based page builder: Brand Pages are made using pre-configured templates with module types including Hero, Text, Image, Image Gallery, Product Grid, Filter Menu, and Split Layout, all integrated and defined by the retailer.
Product grids: Feature products in shoppable grids where shoppers can click through and add to cart.
Style guide and theme: Brand Pages are rendered according to a style guide for each retailer's site, with optional per-page theme customisation for colours and button styles.
Review and approval workflow — Submit pages for review before they go live. Scheduling controls determine when pages are visible.
Performance tracking — Monitor views, clicks, CTR, conversions, sales, units sold, and conversion rate in the Brand Page Performance tab. Attribution uses a 14-day non-competing window.
Learn more: Brand Page Creation & Editing
Retailer: Receive notifications when campaigns are pending review
Retailer users can now add an email to receive notifications about campaigns pending review from My Team > Edit Team. The frequency of this notification can be updated by contacting our support team: support@citrusad.com.
Learn more: Campaigns pending review notification
April 2026
Campaign quick-view drawer navigation tabs
When viewing campaigns in the campaign manager and reporting, and reviewing campaigns as a retailer, you can now use the navigation tabs.
Campaign quick-view drawer navigation arrows
When viewing campaigns in the campaign manager and reviewing campaigns as a retailer, you can now use the arrows in the quick-view drawer to navigate to the next campaign, making it easier to jump between multiple campaigns.
Retailer review - bulk approve and reject campaigns
When reviewing campaigns, you can now bulk approve or reject multiple campaigns in one step. This helps retailers move faster, reduce manual work, and keep high-volume ad operations running smoothly.
Good for large-scale reviews
If you're reviewing campaigns across an entire team, you can approve them in one go after trafficking and review. This helps you clear approvals faster and keep campaigns moving to launch.
If the same creative appears across multiple Banner X campaigns, you can reject it across all of them at once. This keeps reviews consistent and cuts repeat work for busy retailer teams.
Retailer review - rejection message improvement
When rejecting a campaign, the rejection message is now entered in the campaign quick-view drawer, keeping retailers in context and making reviews faster.
Retailer review - campaign rejection templates
Retailers can now choose from five rejection templates to respond faster and give advertisers clearer feedback. Select a template to auto-fill the message, then add any retailer-specific guidance before sending.
Extra rows in reporting and management tables
We're increasing table row limits across the platform, so you can view more data at once and work faster with fewer clicks. To change how many rows appear, use the row selector in the bottom-right corner of the table.
The amount of rows will depend on the area of the platform.
Campaign manager
100
Reviews
100
Bulk edit CSV tool
100
Reporting (all)
200
Wallet manager
30
Wallet activity report
200
Adjustable campaign quick view size
You can now resize the quick edit drawer on the campaign manager, reporting, and retailer reviews pages. This gives you more space to view campaign settings faster and with less scrolling.
March 2026
Retailer UI
What's new
Faster, smarter reporting Access new and legacy reports in one place, including campaign‑level brand halo and in‑store attribution for integrated retailers. More filters, faster to load, and easier to navigate.
Learn more: Retailer reporting Highlighted changes when reviewing campaigns See exactly what’s changed since last approval on campaigns and now filter by wallet, reducing approval time and operational friction.
Learn more: Campaign reviews
Updated FTA wizard New wizard that builds on the advertiser experience, with better usability and the flexibility to move across stages when editing.
Learn more: Creating fixed tenancy ad campaigns
New campaign manager view A new view allowing the management of FTA campaigns as well as a full view of all campaigns across the platform.
Learn more: Retailer campaign manager
Better team & user management Bulk add or remove users, edit team access, automatically add existing users to teams, and export team lists for faster administration.
Retailer team and user management
New wallet manager View and manage all wallets from one area. Bulk create and fund new wallets in one flow, view wallet available balances and transaction history.
Learn more: Retailer wallet management
Additional table metrics
New performance metrics have been added to the onsite performance dashboard and campaign‑level reports, giving advertisers deeper insight into sales quality, efficiency, and purchase behavior.
What’s new:
Average Units Sold: Average number of units sold per day across the selected period
Average Sales Value: Average sales revenue generated per ad over the selected period
Average Order Value (AOV): Average value of each order during the selected period
Units per Purchase: Average number of units purchased per order
Comparison reporting
You can now easily compare performance over time to spot trends and changes at a glance on the onsite performance dashboard.
Choose your comparison period: Compare against the previous period or the same time last year
Visual comparisons: Each metric is overlaid with a dotted comparison line for quick trend analysis
Instant impact visibility: All KPI cards now show the % increase or decrease versus your selected comparison periods
Additional performance dashboard graph metrics
The onsite performance dashboard now includes additional graph filters beyond impressions, clicks, and units sold. You can also analyze ad spend, CPC, conversion rate, and ROAS, making it easier to spot trends and optimize performance across a broader set of KPIs. By default, ad spend is auto-selected, and you can choose to show other metrics.
Retailers: see which campaigns are driving product performance
Retailers can now click directly into a product from product‑level reporting to view all campaigns contributing to that product’s performance. From there, selecting a campaign takes you straight to the campaign‑level report for deeper analysis.
Impression pricing display update
From Wednesday, March 25, Impression-based pricing is displayed as CPM (cost per 1,000 impressions) instead of CPI (cost per single impression) across all campaign management, and both CPI and CPM will be displayed in reporting.
This is a display-only update and nothing was required in preparation for this change. Your existing campaigns automatically display CPM values. Spend, pacing, and results will remain exactly the same.
Learn more: Impression Pricing Display Update (CPI → CPM)
Customizable columns
You can now show/hide columns in report tables with persistent preferences, as well as on the campaign manager. Preferences should remain across login/out and multiple sessions. View how easy it is:
Extended table size on wallet activity history and teams table
When viewing wallet activity and teams, you can now select to view up to 200 rows.
Inline editing of campaign name and end dates
In the campaign manager, you can edit campaign names and end dates directly in the campaign manager, saving you from opening the quick edit drawer.
Improved filter bar and filters
You'll notice across all reports that the filter bar has had some changes!
Now, on upgraded pages, you'll notice the new filter bar has some key new changes:
The More Filters toggle shows filters below, within the filter bar. When you change filters, the reports are automatically updated, saving any clicks and maintaining context.
Suggested search when filtering keywords, products, and campaigns to narrow down to a single search. Written filters remain fuzzy search.
Multi-select filters across catalogs, wallets, and placements, allowing you to search for one or multiple. Note: multi-select catalogs only supported on single-currency namespaces.
Take a look at the multi-select in action below:
Category reporting for advertisers
Advertisers can now access Category Reporting directly from the Insights section in the left‑hand navigation.
This new report brings full historical visibility into category performance, using the latest standard KPIs available in the New UI designed for faster analysis and easier optimization.
What’s new
Filter by category to quickly isolate performance
Filter by retailer catalog, campaign type, wallet, and date range to further slice data and understand how you are performing.
Banner slot-level floor pricing (minimum bids)
Retailers can set minimum bids (floor pricing) at banner slot granularity—for example differentiated floors for top versus bottom‑of‑page banner placements, video‑capable banner slots, shoppable banner formats, and other slot-level distinctions. This adds to the existing keyword, category, placement, and catalog-level floors that already apply.
This makes it practical to monetize banner inventory by slot importance and creative format, not only by broad placements or catalogs.
How the winning floor price is picked
Floor prices follow a strict priority order. The platform checks the most specific matching level first, then stops. It does not choose the highest numeric value across all matching levels.
Banner slot-level minimum bids now sit within that hierarchy alongside keyword, category, placement, and catalog rules.
Floor pricing (minimum bids) are maintained through Epsilon on retailers’ behalf. Contact Epsilon support or your representative to configure or review thresholds.
Learn more: How floor pricing is applied
Upload images when creating support tickets
You can now attach images or videos when submitting feedback in the UI. When you select “I’m having an issue,” any uploaded files are automatically included with the support ticket, giving our support team immediate context to diagnose and resolve issues faster.
Improved stock status when viewing products
Product stock visualization in the UI has been upgraded to provide a clearer status than the previous traffic light approach. Products can be flagged as in stock, out of stock, or deleted. Products tagged as HFSS will also show a tag.
Automatic campaign pacing: average daily budget
We’re excited to introduce a smarter way to manage your campaign budgets coming soon: Automatic Campaign Pacing.
Previously, campaigns would stop serving the moment they hit their daily limit, often leading to overall underspend. Soon, with automatic campaign pacing, your campaigns can spend more on high-traffic days and catch up after quieter ones, helping you make the most of your budget.
What’s Changing:
Better Budget Utilization: Your full budget is more likely to be used effectively, now with less manual management.
Smarter Spending: Campaigns with daily limits set that have underspent can now spend up to 2x their average daily limit on high-performing days.
No More Missed Opportunities: Underspent days are automatically balanced out later in the month. At the end of the calendar month, the system resets pacing for the next month.
Learn more about how to best use this feature here: How average daily limit works
Bulk duplicate campaigns via CSV
Quickly create copies of existing campaigns using the Bulk Edit CSV Tool. Export campaigns as templates, customize names, dates, and settings in the CSV, then upload to create multiple new campaigns at once—all products, keywords, and targeting are copied automatically.
Learn more: Using the bulk edit CSV tool
Remove pending team invites
You can now remove pending team invitations directly from the Team page. Previously, removing old invites for users who never activated their accounts required submitting a support ticket—now you can manage this yourself.
Select the action menu on any pending invite to remove it instantly.
Category cross-sell placements now support location targeting
We've updated the platform in the New UI so that auction category cross-sell campaigns support location targeting, allowing more granular targeting to be possible.
February 2026
History reporting for advertisers
Advertisers can now access History Reporting directly from the Insights section in the left‑hand navigation.
This new report brings full historical visibility into campaign performance, using the latest standard KPIs available in the New UI designed for faster analysis and easier optimization.
What’s new
Filter by campaign name to quickly isolate performance
Flexible time grouping by week, day, or hour &#xNAN;Hourly breakdown is available for date ranges of seven days or fewer.
Filter by wallet to analyze performance by budget source
Campaign pacing indicators
In the campaign manager and quick-edit panes, the pacing indicator provides a clear visual representation of spend progress and pace across campaigns, helping you quickly understand whether spending is on track.
Key Benefits
Displays spend progress and spend pace at a glance
Provides a simple, visual breakdown of spend allocation
Enables faster decision‑making without opening detailed views
Learn more: Campaign pacing indicators
German and Swedish languages in the UI
Now available by using the language selector in the top navigation bar. For new users of the platform, if the browser's language is German or Swedish, they'll automatically load in with the language displaying.
January 2026
Updated filters in campaign manager and performance page
The filters have been updated to expand instead of opening in the side of the page, saving you from clicking the Apply button when changing filters and keeping everything in the same place.
On the campaign manager, the default view has also been updated to exclude archived campaigns. You can use the active status filter to search for archived.
Cancel out of the wizard
Now you can use the new cancel button, positioned in the bottom of the wizard to leave the wizard from any stage of editing. When you leave, you'll be forwarded to the campaign manager.
Set start and end times on campaigns
You can now set both start and end times on your start and end dates. Control exactly when your campaign goes live in your retailer’s local timezone.
UX improvements
Improved date selector: Month and year are now selected separately for faster navigation across date ranges.
Edit past campaign start dates: You can now change the start date for campaigns that have already started.
Multi-select wallet filter: Filter by multiple wallets at once to view campaigns on the manager page.
Bug fixes:
Fixed an issue where the "All catalogs" view was temporarily not available in multi-catalog namespaces with a single currency
Fixed an issue with the datepicker when viewing reporting pages that incorrectly displayed the wrong month.
December 2025
Catalog Processing Improvements
We’ve significantly enhanced catalog ingestion and processing to support enterprise-scale retailer catalogs of up to 10 million products, enable multiple syncs per day, and allow up to 2,000 filters per product. These improvements make onboarding faster and smoother for marketplace retailers, while unlocking richer, more granular product data at a store level.
With improved support for frequent syncing of ranging and stock filters, Epsilon can more accurately identify in-stock products, helping increase ad eligibility, relevance, and overall campaign performance.
Unified Reporting: (Beta)
Unified reporting delivers a single, deduplicated view of onsite and offsite performance using fractional attribution. By distributing credit across all eligible touchpoints, brands can clearly understand how different media channels work together and see the true return on their total on and offsite retail media investment, without double counting.
Learn more in this guided tour:
Read more in the knowledgebase:
Audience Targeting
Our audience targeting capabilities have been uplifted and improved, empowering retailers to surface curated audiences to advertisers, enhancing campaign targeting and unlocking new ways for advertisers to connect with shoppers.
This feature is only available in the New UI.
What’s new and improved:
Smarter Audience Management Retailers can connect first-party (1PD) audiences directly into the platform and control visibility at the team level for more precise targeting.
Better With Offsite Use Epsilon's unified audiences both on and offsite for connected targeting across all touchpoints.
Monetize Your Audiences Offer curated audience segments to advertisers, enabling relevant ads and unlocking new revenue.
Drive Better Results Help advertisers reach the right users, optimize spend, and boost engagement. Unified reporting against campaigns help showcase the impact of messaging across the entire customer lifecycle.
Take a look at how easy it is for advertisers in this guided tour:
Review the developer documentation below:
Placement floor pricing
Retailers can now set floor pricing at a placement-level, unlocking the ability to set the floor price on high traffic placements such as home pages, specials, checkout, and more.
This adds to the existing floor price offerings, and is considered in priority order like below:
1. Keyword/ keyword+placement (standard and cross-sell placements)
2. Category/ category+placement (standard category placement only)
3. Placement
4. Catalog
5. Namespace
Floor pricing (minimum bids) are managed by Epsilon on your behalf, contact support or your Epsilon contact to review and action any adjustments.
It’s always important to remember that floor prices are best adjusted periodically to ensure the right value for your placements.
Keyword impression share
Keyword Impression share shows how many impressions your ads received compared to the maximum number of impressions they were eligible for. How this is calculated depends on the report you’re viewing.
Impression share is enabled at a platform level and only available for certain retailers.
Now shown as a percentage!
To view the numerical values, you can hover over the specific row you want to understand further.
View Keyword impression share to learn more.
Manage email notifications
Set which users receive email notifications: enable notifications, manage recipients, and adjust each user’s settings, at a team level.
View Manage email notifications, or take a guided tour below to see step-by-step how easy it is:
View category minimum bids when creating campaigns
When building a campaign on retailers that use category-level minimum bids, you’ll now see those minimums displayed directly in the strategy step. For retailers that support category targeting, your selected categories will appear here as well.
Only available for certain retailers.
Average auction ad rank
You can now see average auction ad rank on the Keywords and Products reports. Average ad rank also supports CSV export for external requirements.
November 2025
Bulk remove products & keywords
Quickly remove products or keywords from multiple campaigns using the Bulk Edit button in the Campaign Manager.
Real-time reporting
Metrics shown on the Performance, Keywords and Products report will now display data as recent as 1 hour ago. All data is shown based on the retailer's configured time zone (e.g. Brisbane, Australia – AEST, UTC +10
Note that the Match Type, Wallet Balance & History, Enhanced Metrics and Offsite dashboard will continue to get updated once a day. Data may appear 12–36 hours behind your local time. Make sure to look for the last updated on each page to ensure you're clear on how up to date reporting is.
October 2025
Manage teams and users
Manage advertiser teams and users faster and more efficiently, with improvements now live in the New UI only.
Manage teams and users from a single dashboard for faster access and oversight.
Users added to teams now get instant access - no need to accept email invitations.
All invite and onboarding emails are sent in the retailer’s default language, supporting all languages available in the UI.
Invite users and teams directly from the dashboard with easy, guided steps.
Upcoming: Bulk Add and Remove Users Soon, you’ll be able to bulk add or remove users for even faster team management. Stay tuned for more updates!
Quick edit campaign keyword bids
Update campaign specific keyword bids. Click your campaign name from the Performance or Manage campaigns page, go to the Keywords tab, then hit "Edit Bids" to make changes.
Quick edit campaign bids
You can now quickly edit campaign bids directly from the campaign manager. Click on a campaign row to open the campaign details drawer, then click 'Quick Edit' to update your bid.
Bulk update campaign end dates
Quickly align campaign schedules by checking multiple campaigns and updating their end dates simultaneously. This feature is available on the Campaign Manager page - try it out now!
New 'Scheduled' and 'Completed' campaign status
You can now view if campaigns are scheduled to start in the future, or have already completed, directly in the campaign manager. This change makes it easier to monitor your campaigns throughout their entire lifecycle.
September 2025
Select All Rows on Certain Tables
When you are selecting multiple items in selected tables, all rows can be selected by clicking the drop-down next to the checkbox.
This is available on the following pages:
Products
Targeting
Keywords
Categories
Locations
Banner (static) slot selection
Language Selector in Top Navigation Bar
You can now select which language you would like to use the UI in, available in the top navigation bar.
Keyword Explorer Improvements
Keyword Explorer now allows selection of a specific placement and catalog, to refine AI keyword suggestions.
Keyword Explorer also has usability improvements, including showing when it is loading new keywords after you click Generate.
Support for Displaying Seller ID on Products
When selecting products on marketplace retailers, products with a seller ID will have their Seller ID shown, to ensure the correct product variant is displayed.
Support for Displaying Deleted Products
When a product is deleted in a retailer's catalog, but still present on a campaign, it now has a red border and a "No" symbol rendered over a faded image of the products.
Legacy Placement Support
Custom Questions are now supported and available in the New UI for integrated retailers. &#xNAN;Available for select retailers only.
Product Cross-sell is available for retailers using only product code targeting. Product Cross-sell with attribute targeting is planned for September-October. &#xNAN;Available for select retailers only.
August 2025
Legacy Placement Support
Legacy placement options now include support for Run of Site, Category & Search placements. Custom Questions and Product Cross-sell coming soon. &#xNAN;Available for select retailers only.
July 2025
Campaign Reporting
Get a complete view of your campaign performance, including spend, impressions, clicks, conversions and more, all in one place.
Keyword Reporting
See how individual keywords are performing with insights into spend, clicks and conversions metrics.
Product Reporting
View performance metrics at the product level, including impressions, clicks, and sales, to understand what’s driving results.
Want a guided tour of all the new reporting improvements? Take a look at the reporting section of our Demo Hub.
June 2025
Bulk Add Products to a Campaign
An easier way to add lots of products at once to a campaign! Simply find the supported product codes for your products and paste them in as a list separated by a comma or on different lines. No need to deal with spreadsheets!
Check it out in action below:
May 2025
Add/Remove Targeted Categories
Gain more control over your campaigns by selecting specific categories or locations to target. This update also supports the creation and editing of category cross-sell campaigns. &#xNAN;Available for select retailers only.
Video & Shoppable Banner X Ads (Beta)
Banner X has been enhanced with support for video ads, shoppable banners, and combined shoppable video banners, enabling richer onsite engagement through premium display formats. Advertisers can now bring display media to life with video, curate ordered product lists directly within banners, or combine both for a more engaging and commerce-driven experience.
These capabilities are built directly into the Banner X builder, with side-by-side editing and retailer preview always visible, requiring no new integrations for existing Banner X users. With support for multiple videos, a single campaign can now seamlessly appear across web, mobile, and app placements, improving reach, consistency, and performance.
Learn everything you need to know about Banner X creative, including Video & Shoppable Banner X in the article below:
Interested in integrating? View the developer documentation below:
Wallet Management & Reporting
Support for managing wallets, including improved spend tracking, history of changes and reporting.
BannerX Support
Easily create and manage BannerX campaigns with our enhanced Campaign Wizard for a streamlined workflow. &#xNAN;Available for select retailers only.
April 2025
Improved navigation and quick links to tools We’ve made it easier to access important settings with new quick links for managing your team and users in the legacy interface. We also updated colors and icons for a cleaner look.
March 2025
Keyword Match Type Reporting View a detailed report of your campaigns' keywords alongside matching search terms from the retailer's website, with performance data to optimize your campaigns.
Support for Digital Services Act (Beta release)
This feature is currently in beta and may be subject to changes. It is available only in specific environments. To confirm its availability for your integrated environments, please contact your Integration Project Manager or Client Integration Engineer.
Epsilon Retail Media supports the European Union (EU) Digital Services Act (DSA) to enhance online transparency and safety. The DSA establishes a unified set of rules across the EU, targeting the regulation of online content, transparent advertising, and disinformation.
For more information, see Digital Service Act.
Additional language support for close exact match (Beta release)
This feature is currently in beta and may be subject to changes. To enable close exact match for your catalog(s), please contact your Customer Integration Engineering (CIE) team.
Close exact match now supports multiple languages for sponsored product ads, expanding beyond English. For catalogs where close exact match is enabled, you can select one language per catalog from the following list:
Arabic
Armenian
Basque
Catalan
Danish
Dutch
English
Finnish
French
German
Greek
Hindi
Hungarian
Indonesian
Irish
Italian
Lithuanian
Nepali
Norwegian
Portuguese
Romanian
Russian
Serbian
Spanish
Swedish
Tamil
Turkish
Yiddish
February 2025
Bulk pausing of campaigns Quick select and pause multiple campaigns simultaneously. Find out more here:
Campaign search term length validation We've introduced a validation rule that limits campaign search terms to a maximum of 150 characters. Existing campaigns will continue to serve, but you'll need to update them to align with the new rule before applying any changes.
January 2025
Updated Fonts and Colors We’ve refreshed our interface's fonts and colors to enhance readability and provide a more modern, streamlined design.
December 2024
Christmas break 🎁
November 2024
Phrase Match Keywords Increase your campaigns reach by using Phrase Match Keywords. &#xNAN;Available for select retailers only.
Negative Keywords Use negative keywords to ensure you are not serving on irrelevant searches and maximizing your ad spend. &#xNAN;Available for select retailers only.
Enhanced Integration Standards for Accurate Sales Attribution
We are excited to introduce new standard integration process for Epsilon Retail Media, designed to enhance the accuracy and efficiency of sales attribution for retailers.
Key Integration Components
Session ID and Customer ID: These identifiers are now mandatory for the integration process, facilitating precise tracking and attribution. While this requirement is not yet enforced, it will become obligatory in future updates.
DTM Cookie ID: Providing the first-party cookie ID (dtmCookieId), though optional, enhances in-store data attribution by offering valuable insights into consumer behavior. Inclusion of the first-party cookie enables detailed attribution, with insights becoming available when the FPC token is submitted.
For more details on the standard ad integration workflow for retailers, see Standard Integration.
Request Example
Token Collection Enhancements
Retailers can now submit session ID, customer ID, and DTM token in dedicated fields. This capability supports both site-tagged and non-site-tagged environments, enabling accurate attribution of online and in-store sales.
Improved Attribution Capabilities
The enhanced system supports real-time attribution using the mandatory session ID and customer ID, with the optional inclusion of the DTM token. Expanded attribution capabilities now capture conversions that occur both before and after a user logs in, as well as across multiple devices.
Integration with First-Party Cookies
Our system seamlessly integrates with retailers' first-party cookies, with dedicated fields for capturing session ID, customer ID, and DTM token. For more information on integrating your onsite activities with Epsilon’s First Party Cookie, see Integrate First Party Cookie.
Multi-order attribution
Our system can now attribute a single ad purchase across multiple customer orders, showing the true return on advertising spend for advertisers. As customers submit concurrent orders for products that have been advertised, our system automatically attributes them to the most recent relevant ad event.
October 2024
Suggested Keywords You can now view and add retailer-suggested keywords to your campaigns (Suggested Search terms), making it easier to align with retailer recommendations and optimize performance. &#xNAN;Available for select retailers only.
Korean Language Support The platform is now available in Korean, enhancing accessibility for our global users. The language is determined by your browser setting.
New 'Give Feedback' Button Share your thoughts directly with our team using the new 'Give Feedback' button, now available directly within the interface.
September 2024
Custom Fields Support Create and edit campaigns requiring custom fields, such as Purchase Orders, for greater flexibility in campaign management. &#xNAN;Available for select retailers only.
Broad Display Targeting Support Create and edit campaigns with Broad Display placements, such as Homepage placements. &#xNAN;Available for select retailers only.
Marketplace/SellerID Support Create and manage campaigns specifically for marketplace retailers using Seller IDs. &#xNAN;Available for select retailers only.
New Wallet Filter Quickly find campaigns in your dashboard by filtering for a specific wallet.
Sidebar Navigation Experience The new navigation lets you pin the sidebar for quick access or hide it to maximize your workspace.
August 2024
Creative Enhancements for Offsite Campaigns Add more personalization to your Offsite campaigns with the ability to include a subheadline (custom text color supported) and a brand name in your creative. &#xNAN;Available for select retailers only.
Search Term Metrics Gain deeper insights into your campaigns with new metrics in the Search Term Table. You can now view the average winning bid and search term volume. &#xNAN;Available for select retailers only.
New Placement Filter Find campaigns faster by filtering for a specific placement in your dashboard.
Close Exact Match
This feature is currently controlled by a feature toggle and is not enabled by default. To register your interest in this feature for your platform, please contact your CitrusAd representative or submit a support case to discuss the feature activation. Close Exact Match is an enhanced form of exact matching that allows a single exact keyword to encapsulate word variances. This allows advertisers to match their ads to search queries that are very close to their chosen keywords, but not necessarily exact matches.
Key Benefits
Increased Reach: Broadens the audience by including keyword variations, thereby showing ads to a slightly larger, yet relevant, audience.
Improved Efficiency: Optimizes the advertising budget by targeting users likely interested in the product or service, even if their search query is not an exact match.
Key Components
Close Exact Match works by focusing on the following elements:Stemmings (Word Endings)Close exact matching focuses on comparing the stems of words, ignoring different word endings. For example, running, runs → run.Stop WordsInsignificant words in the context of a broader phrase, known as stop words, are ignored. Some of the common stop words are, and, the, for, of, an, a.Word OrderingThe order of words in close exact matches are ignored, allowing variations in word sequence to be treated as matches. For example, run shoe and shoe run are comparable.
Examples of Comparable Exact Terms
The following sets of terms are all considered comparable. If one of these terms is used as a keyword and any of the other terms is used as a search term, there will be a match.
Keyword Set
Comparable Terms
run, running, runs
running shoes, run shoe, run shoes
men's deodorant
deodorant for men
apple, apples
apples
running shoes, run shoe
shoes for running
Scenarios
Here are some example scenarios demonstrating how close exact match works in different contexts.
Scenario 1: All things apple
Customer’s Search Term
Exact Keyword
Will it close exact match?
Reason
apple
apple
Y
Existing exact match
apples
apple
Y
Ignore plural
apple
apples
Y
Ignore plural
an apple
apple
Y
Ignore stop word
apple pie
apple
N
‘pie’ not matched
apple
apple pie
N
‘pie’ not matched
an apple pie
apple pies
Y
Ignore stop word and plural
Scenario 2: ‘And I will walk 500 Miles’
Customer’s Search Term
Exact Keyword
Will it close exact match?
Reason
run
run
Y
Existing exact match
running
run
Y
Ignore stemming
run
running
Y
Ignore stemming
runner
run
N
‘run’ not comparable to ‘runner’
for runners
runner
Y
Ignore stop word and plural
shoes for running
running shoes
Y
Ignore word ordering and stop word
red running shoes
shoes for running
N
'red not' matched
If you prefer not to match against certain words, you can use the negative exact match feature to exclude specific keywords from your campaign. For more information, see Phrase match negative search terms.
First Party Cookie-Based Attribution
This feature is not enabled by default. For some users, it may require changes to your integration with Epsilon Retail Media. To register your interest in this feature for your platform, please contact your CitrusAd representative or submit a support case to discuss the feature activation.Current Behavior
July 2024
Sort Campaigns by Last Updated Sort your campaign dashboard based on their last updated time.
Category Campaign Support Create and edit category campaigns with auto-added categories. &#xNAN;Available for select retailers only.
June 2024
Product Campaign Beta Launch🎉 The beta for Product Campaigns is now available! Create, edit and manage your product campaigns in one dashboard.
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