> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/integration/pt-br/generating-ads/banner-ads-static/banner-content-standard-1.md).

# Padrão de conteúdo de banner

Seu padrão de conteúdo é um documento PDF exibido aos seus anunciantes dentro da Epsilon Retail Media plataforma ao selecionar um Espaço de banner. O objetivo deste PDF é informar seus usuários sobre quaisquer especificações específicas do varejista que devem ser cumpridas.

Quando chegam à etapa de padrão de conteúdo, o anunciante seleciona o padrão de conteúdo aplicável e tem a opção de visualizar o PDF. É raro precisar de vários documentos de padrão de conteúdo.

<figure><img src="/files/vzfrAGv7JT6X0piUA72i" alt="Banner Content Standard.png" width="100%"><figcaption></figcaption></figure>

Dentro deste documento, você deve descrever quaisquer regras de negócios e/ou específicas de renderização que o anunciante deve estar ciente ao gerar seus arquivos de Criativo para envio. Além disso, é benéfico exibir aos anunciantes as páginas nas quais seus anúncios serão renderizados.

<figure><img src="/files/n1r9yaW1BJa38D0xVqLC" alt="Banner Content Standard Screen.png" width="100%"><figcaption></figcaption></figure>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.citrusad.com/retail-media-interface/integration/pt-br/generating-ads/banner-ads-static/banner-content-standard-1.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.