> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/integration/generating-ads/go-live-checklist-1.md).

# Go live checklist

In preparation for release to production, you should ensure all of the below items are complete.

| Item                                  | Description                                                                                                                                                     | Reference                                                                                                                                                                                                                                                                                                                                                                                                                  |
| ------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Catalog sync                          | Syncing your catalog with the Epsilon Retail Media system daily.                                                                                                | [Catalog & Products](/retail-media-interface/integration/data-api/catalog-products-2.md)                                                                                                                                                                                                                                                                                                                                   |
| Customer sync (optional)              | Syncing your customer data with the Epsilon Retail Media system daily.                                                                                          | [Customer data](/retail-media-interface/integration/data-api/customer-data.md)                                                                                                                                                                                                                                                                                                                                             |
| Ad generation                         | Ensure you are requesting ads from Epsilon Retail Media every single page load. Caching is not supported.                                                       | [HTTP persistence & endpoints](/retail-media-interface/integration/data-api/api-overview/http-persistence-ad-caching-endpoints-1.md), [Product ads](/retail-media-interface/integration/generating-ads/product-ads.md), [Banner ads (static)](/retail-media-interface/integration/generating-ads/banner-ads-static.md), [Banner x (responsive)](/retail-media-interface/integration/generating-ads/banner-x-responsive.md) |
| Rendering ads                         | Ensure you are rendering ads sent by Epsilon Retail Media are rendered to your customer.                                                                        | As above.                                                                                                                                                                                                                                                                                                                                                                                                                  |
| Reporting impressions                 | Ensure you are reporting impressions to Epsilon Retail Media correctly for each ad viewed by your customers.                                                    | Reporting impressions & clicks                                                                                                                                                                                                                                                                                                                                                                                             |
| Reporting clicks                      | Ensure you are reporting clicks to Epsilon Retail Media correctly for each ad clicks by your customers including right clicks.                                  | Reporting impressions & clicks                                                                                                                                                                                                                                                                                                                                                                                             |
| Reporting orders                      | Ensure you are reporting orders to Epsilon Retail Media correctly for each order submitted. Ensure advertisements are attributing correctly.                    | [Order data](/retail-media-interface/integration/data-api/order-data-1.md)                                                                                                                                                                                                                                                                                                                                                 |
| UAT testing                           | Test your integration to ensure it is correctly implemented.                                                                                                    | [UAT tests](/retail-media-interface/integration/generating-ads/uat-tests-1.md)                                                                                                                                                                                                                                                                                                                                             |
| Updated configurations to production. | Ensure your production configuration is pointing to the correct BASE URL and you are using the correct production keys (catalogId, contentStandardId, API key). |                                                                                                                                                                                                                                                                                                                                                                                                                            |


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