> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/integration/generating-ads/banner-x-responsive/banner-x-content-standard-1.md).
# Content standards
Content standards are guidelines for your advertisers that guide them on the correct specifications of their content, which dictates how a banner X video or image ad should be displayed within a designated space on a website or digital platform. These standards may include:
* **Dimensions and size**: Specifications the exact width and height of the video ad or banner image.
* **File format**: Lists accepted image or video file formats, such as mp4, flv, JPEG, JPG, or PNG.
* **File size limit**: Defines the maximum allowable file size to ensure quick loading times and optimal webpage performance.
* **Dimension requirements**: Height and width of the assets to be uploaded to your site.
* **Content restrictions**: Outlines what content is prohibited, such as offensive material or mandates the inclusion of legal disclaimers.
* **Interactivity**: Details specifications for interactive elements, such as clickable areas, animations, or user-triggered events, if applicable.
## Content standards PDF for advertisers
The content standard is a PDF document presented to advertisers within the Epsilon Retail Media platform when selecting a banner slot. This document provides essential retailer-specific specifications that must be followed.
When reaching the content standard stage, advertisers select the applicable content standard and have the option to view the PDF. It is uncommon to need multiple content standard documents.
In this document, outline any business or rendering-specific rules that advertisers should be aware of when creating their creative files for upload. Additionally, it's beneficial to show advertisers the pages where their ads will render.
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://help.citrusad.com/retail-media-interface/integration/generating-ads/banner-x-responsive/banner-x-content-standard-1.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.