> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/integration/feature-integrations/category-cross-sell.md).
# Category Cross-sell
Category cross-sell placements allow advertisers to target complimentary categories than categories their products automatically appear in. These are a great way for advertisers to drive visibility in complimentary categories to their products (such as Coffee products on the Dairy category on a retailer's site)
Category cross-sell placements are a standalone placement integration. These are recommended to integrate as an additional product carousel on your website on the relevant category page to maintain your customer experience. Category cross-sell placements can also be integrated on PDP.
## Opportunity as a retailer:
* Opens up incremental strategic revenue opportunities for new placements. Can be integrated on category, PDP, and even checkout placements (with some integration work)]
* (Advised) If you're able to provide the relevant category -> category mappings, Epsilon Retail Media can auto approve product ad campaigns if you're on the default approval method
* Integration could be as simple as duplicating a category ad request and implementing additional logic (subject to each retailer). This is detailed further in [Integration requirements](/retail-media-interface/integration/feature-integrations/category-cross-sell/integration-requirements.md).
{% hint style="warning" %}
Not compatible with location targeting or category minimum bids
The location targeting capability is not currently compatible with cross-sell categories, and category minimum bids are not supported on category cross-sell placements.
{% endhint %}
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