> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/integration/es/generating-ads/banner-ads-static/banner-content-standard-1.md).

# Estándar de contenido de banner

Tu estándar de contenido es un documento PDF que se muestra a tus anunciantes dentro de la Epsilon Retail Media plataforma al seleccionar un Espacio de banner. El propósito de este PDF es informar a tus usuarios sobre cualquier especificación específica del minorista que se deba cumplir.

Cuando llegan a la etapa del estándar de contenido, el anunciante seleccionará el estándar de contenido aplicable y tiene la opción de ver el PDF. Es raro necesitar varios documentos de estándares de contenido.

<figure><img src="/files/SMNLvjfVPebeSkY4BGma" alt="Banner Content Standard.png" width="100%"><figcaption></figcaption></figure>

Dentro de este documento, debes resumir cualquier regla comercial o específica de renderizado que el anunciante deba conocer al generar sus archivos de Creatividad para subir. Además, es beneficioso mostrar a los anunciantes las páginas en las que se renderizarán sus anuncios.

<figure><img src="/files/1TraBNpeOUTKDSejH9wS" alt="Banner Content Standard Screen.png" width="100%"><figcaption></figcaption></figure>


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