> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/impression-pricing-display-update-cpi-cpm.md).

# Impression Pricing Display Update (CPI → CPM)

We’re updating how impression-based pricing is displayed across the platform to align with industry standards and make campaign planning easier.

### What’s changing

Impression-based pricing will now be displayed as **CPM (cost per 1,000 impressions)** instead of **CPI (cost per single impression)** across all campaign management, and **both CPI and CPM** will be displayed in reporting.

This is a **display-only change**.

* The system will continue to calculate and charge per individual impression
* Existing campaigns, bids, budgets, and performance are unaffected
* CPC bidding flows remain unchanged

You can view a detailed overview in the [#detailed-overview-of-changes](#detailed-overview-of-changes "mention") below.

### When is this going live?

This is planned to roll out from Wednesday, March 25. As this is a platform wide improvement, this cannot be opted-out of.

### Preparing for the update

**No action is needed.**

Your existing campaigns will automatically display CPM values once the update is rolled out. Spend, pacing, and results will remain exactly the same.

### Why we’re making this change

**Industry standard alignment**\
CPM is the universal pricing format across digital advertising platforms. This update brings our platform in line with what advertisers use everywhere else, reducing friction and confusion.

**More readable pricing**\
CPM avoids very small decimal values and makes pricing easier to understand at a glance.

Examples:

* CPI $0.02 → CPM $20
* CPI ¥1 → CPM ¥1,000
* CPI ₩20 → CPM ₩20,000

This is particularly helpful in currencies with larger denominations.

### Where you’ll see the change

This applies to placements using impression-based pricing (typically banner formats).

* Campaign creation and editing will show CPM values
* Reporting will display both CPM and CPI metrics
* CSV exports will include both CPM and CPI values

### What isn’t changing

* How campaigns are billed or optimized
* Existing campaign performance or delivery
* Partner APIs
* Reporting APIs
* Any CPC-based campaigns

No campaign updates are required.

### What UI communication will occur

* UI Banners/announcements will be uploaded from 11th March indicating the upcoming change to all users.
* Embedded UI banners will appear on the strategy stage from the 11th March, until the end of April to ensure a smooth transition.

### Detailed overview of changes

#### Campaign wizard

When setting your bid in the strategy stage, bids for any placement that bid on a CPI basis are displayed in CPM value, as "Max cost per 1,000 impressions" instead of CPI.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FLUViAW8bT71nM8GrLkW3%2FCleanShot%202026-02-18%20at%2014.16.25.png?alt=media&amp;token=0a9eb4f1-843f-470f-90d8-5ddffaedb1ba" alt=""><figcaption></figcaption></figure>

#### UI reporting

In the campaign performance, keywords, categories (coming soon!) and history reports, CPM is displayed besides CPI.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FV6xTd2PaLARR0dixkoSK%2FCleanShot%202026-02-18%20at%2014.31.18.png?alt=media&amp;token=37347745-f1c5-41b9-a455-02d7640384ee" alt=""><figcaption></figcaption></figure>

#### Campaign manager

In the campaign management table, CPM is visible as a metric besides CPI.

In the quick edit drawer, the bid is displayed as "Max cost per 1,000 impressions" instead of CPI.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FjLDmIVRZ4dGy3UaEGSk5%2FCleanShot%202026-02-18%20at%2014.21.26.png?alt=media&amp;token=ea136b1f-2400-422d-b185-7120544467df" alt=""><figcaption></figcaption></figure>


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