Feature Availability & Support

Find out which features are available, supported, or coming soon in the Retail Media Platform.

New Features

Want to see what's new and exciting, and might just be something only possible in the New UI? Take a look at our Platform & UI Release Notes.

Existing Feature Support

See which features of the legacy UI are supported or coming soon.

Advertiser Experience

Features designed for advertisers to manage, optimize, and report on their campaigns.

Campaign Settings & Placements

Note: Many features require specific configurations by the retailer. Availability and functionality may vary depending on the retailer you are working with. Please check with your retailer or account manager for more details.

Type	Description	Availability
AD TYPES
Sponsored product ads	Promote individual products based on your campaign setup & targeting options.	Available
Responsive banner ads (Banner X)	Create responsive ads that adjust to placements using your product info and marketing messaging. NEW now supporting Shoppable Banners and Video on supported retailers.	Available
Static banner ads	Displays a fixed image banner in set placements with a linked URL.	Available
PLACEMENTS
Search - organic and cross-sell	Target specific customer searches by targeting keywords.	Available
Category - default categories only	Categories are automatically selected based on campaign type, and cannot be modified.	Available
Category - selectable categories	Allows you to manually add or remove categories from your campaigns.	Available
Broad display	Includes placements like homepage, checkout page, etc. for broad targeting.	Available
[Legacy] Product cross-sell	Campaign placement for product cross-selling (legacy feature).	Available
[Legacy] Category & search placement	Placement based on category and search term targeting (legacy feature).	Available
TARGETING OPTIONS
Exact match keywords	Target campaigns based on exact match keywords.	Available
Close exact match keywords	Automatic expansion of exact match keywords to relevant keyword variants.	Automatically Applied On available retailers and languages
Phrase match keywords	Target campaigns with keywords in a phrase match configuration.	Available
Negative match keywords	Exclude specific keywords from targeting your campaigns.	Available
Cross-sell keywords	Target campaigns using keywords related to other products.	Available On retailers with cross-sell search placements
Cross-sell categories	Use category-based cross-selling for more targeted campaigns.	Available
Location targeting	Enable location-based targeting for more relevant campaign reach.	Available
Retailer suggested keywords	Use suggested keywords (search terms) provided by retailers for better targeting.	Available
NEW AI suggested keywords	Use our new AI-powered Keyword Explorer to discover suggested keywords. Exclusive to the new Retail Media interface.	Available On available retailers and languages

Reporting

Type	Description	Availability
Performance reporting	Provides insights into your team's performance including all new enhanced metrics in the UI such as brand halo and in-store attribution.	Available Enhanced metrics show on integrated retailers where available.
Keyword reporting	Provides insights into keyword performance and different match types (exact, phrase, close match).	Available Improved with new keyword match reporting
Campaign report	Generate detailed reports on campaign performance and metrics.	Available
Wallet reporting	View campaign performance by specific wallet allocation.	Available Improved with new wallet balance and activity history reporting
Off-site campaign reporting	See performance metrics for offsite campaigns assigned to your team.	Available

Other Features

Type	Description	Availability
Marketplace/Seller ID support	Support for creating and managing campaigns for marketplace retailers.	Available
Purchase order field	Allows the use of a custom field for tracking purchase order information in campaigns.	Available
Blocked products (e.g. HFSS)	Identify and block specific products, such as those labeled HFSS (High in Fat, Salt, and Sugar).	Available

Wallet Management & Reporting

Feature/Capability	Description	Supported
View wallets	NEW Search and filter your list of wallets. Filter your wallets by Active, Archived, Running Low and Out of Balance.	Available
Create and edit wallets	NEW Wizard for creating and editing wallet information such as the name and daily budget. Only available when enabled on your retailer.	Available
View wallet available balance	NEW Graph that displays your wallets available balance/spend over a selected period of time.	Available
View wallet top up and decrease history	NEW Ability to see top ups and decreases to your wallet during a selected period of time.	Available
Export data	NEW Export wallet data from tables and graphs to CSV for further analysis.	Available

Team and User Management

Support for managing user roles, permissions, and access within the platform.

Feature/Capability	Description	Supported
View your teams	View all teams you have access to, company name of the team, and how many users are in a team.	Available
Export a list of your teams	NEW Export the table of teams you are in, company name, and users in the team to CSV.	Available
Edit a team's info	Edit your selected team's information if your retailer allows editing.	Available
Create a new team	Enables a new team to be created. Only possible if enabled by your retailer.	Available
Manage team notification settings	Enables the setting of specific preferences for wallet balance, approval, and rejection emails.	Available
Manage users in your team	Manage existing users, edit their permissions or remove them.	Available
Invite a user to a team	Invite a new user and set their permissions. NEW if the user already exists in the selected retailer's namespace, the user is automatically added.	Available
Copy a pending invitation	Copy a user's invitation to send externally in the rare case the email hasn't been received.	Available
Export a list of users in a team	NEW Export a list of users in the team, replicating the user table when you're editing a team.	Available

Retailer Tools & Experience

Tools and settings exclusive to retailer administrators for managing teams, campaigns, and reporting.

Campaign Management

Type	Description	Availability
Fixed Tenancy Ad campaigns (FTA)	Create fixed time period campaign on behalf of an advertiser team.	Available
Approve pending advertiser campaigns	Approve advertiser campaigns.	Available
Reject pending advertiser campaigns	Review and reject advertiser campaigns and include a message back to the advertiser.	Available

Team Management

Feature/Capability	Description	Supported
View all teams	View all teams within your namespace.	Available
Export a list of all teams	NEW Export all teams, company name, and users to CSV.	Available
Create a new team	Create a new team and add basic information.	Available
Assign SellerID (Marketplace ID) to a team	Assign an available SellerID to a new and/or existing team.	Available
Manage retailer notification settings	Add an email to receive campaign approval notifications.	Coming Soon Contact support in interim
Manage users in the retailer team	Manage existing users, edit their permissions or remove them.	Available
Invite a user to an advertiser team	Invite a new user and set their permissions. NEW if the user already exists in the selected retailer's namespace, the user is automatically added.	Available
Copy a pending invitation	Copy a user's invitation to send externally in the rare case the email hasn't been received.	Available
Bulk add/remove users	NEW Ability to bulk add or remove multiple users to multiple teams.	Available

Wallet Management

Feature/Capability	Description	Supported
View all advertiser wallets	NEW Search and filter all available wallets. Filter by Team, Active, Archived, Running Low and Out of Balance.	Available
Create advertiser wallets	NEW Wizard for creating and editing wallet information such as the name and daily budget.	Available
Top up or decrease funds from an advertiser wallet	Add or remove funds from any advertiser wallet.	Available
View wallet top up and decrease history	NEW Ability to see top ups and decreases to your wallet during a selected period of time.	Available
Export data	NEW Export wallet data from tables and graphs to CSV for further analysis.	Available

Reporting

Type	Description	Availability
Team reporting	Provides insights into advertiser team performance including all standard metrics.	Available
Campaign reporting	Provides insights into individual advertiser campaign performance including all standard metrics.	Available
Keyword reporting	Provides insights into keyword performance across all teams.	Available
Product reporting	Provides insights into product performance across all teams.	Available
History report	Review historical performance for all standard metrics	Available

General Platform Experience

Core platform functionality including language support, navigation, and foundational settings.

Languages

Our platform supports multiple languages in both the interface and reports, including US and GB English. By default, your language is set based on your browser settings. If you wish to change it, you can use the language selector located in the top right corner of the platform. Localized options help global teams work efficiently in their preferred language and terminology.

Feature/Capability	Description	Supported in UI	Supported in Onboarding Emails	Supported in Notification Emails
English - GB	Support for Great British English language.	Available	Available	Available
English - US	Support for US English language.	Available	Available	Available
Spanish	Support for Spanish language.	Available	Available	Available
German	Support for German language.	Available	Not currently available	Not currently available
Swedish	Support for Swedish language.	Available	Not currently available	Not currently available
French	Support for French language.	Available	Available	Available
Korean	Support for Korean language.	Available	Available	Available
Italian	Support for Italian language.	Available	Available	Available
Portuguese	Support for Portuguese language.	Available	Available	Available
Czech	Support for Czech language.	Available	Available	Available
Japanese	Support for Japanese language.	Available	Available	Available
Slovak	Support for Slovak language.	Available	Available	Available
Hungarian	Support for Hungarian language.	Available	Available	Available