How floor pricing is applied

How floor prices (minimum bids) are applied

Floor prices (minimum bids) let retailers establish a minimum cost per mille or click for eligible inventory.

Minimum bids that are set can vary by retailer.

Depending on your retailer, minimum bids can exist at multiple levels at once. The platform automatically shows the minimum bid that applies on the Strategy stage. In the example below, both campaign-level and keyword-level minimum bids are visible:

Priority hierarchy

When several floor prices could apply, the system uses a priority hierarchy. It checks levels from most specific to broadest, selects the first matching minimum bid, and then stops.

It does not compare all matching values and choose the highest one.

For example:

• A keyword has a minimum bid of $0.25

• The retailer catalog minimum bid is $0.75

The keyword rule wins at $0.25 because keyword rules sit above catalog rules in the hierarchy.

This approach respects the most specific control configured for the request, rather than mixing or averaging values across levels.

The platform evaluates minimum bids in this order when a level applies to the request:

1. Keyword or keyword + placement, including standard and cross‑sell placements

2. Category or category + placement, for standard category placement where configured

3. Banner slot, for differentiated floors by banner slot—for example top versus bottom of page, video‑capable banner slots, shoppable banners, or similar banner slot distinctions

4. Placement, including broad placements such as specials, checkout, home, and other high‑traffic surfaces

5. Retailer catalog

Where you see minimum bids in campaign setup

Campaign wizard: Strategy stage

Available minimum-bid scopes vary by retailer. It's likely that your retailer may use some, but not all minimum bid types.

Banner slot, placement, and catalog minimum bids:

The calculated minimum bid is displayed directly below where you set your campaign-level bid.

Keyword minimum bids:

For campaigns with search targeting, you will see the Minimum Bid column when setting keyword-level bids.

Category minimum bids:

On retailers configured for category-level minimum bids, applicable minimum bids can appear on the Strategy step. You can see the minimum bid for each category there.