> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/campaign-management/campaign-statuses.md).

# Campaign statuses

Checking the status of your campaigns can be done on the campaign manager tab. It's a permanent column on the right of the table.

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FbWGtKjPL0IISZiJTx2p4%2FCleanShot%202025-12-17%20at%2015.34.16.png?alt=media&amp;token=3077303e-590f-4149-9ecc-acb6212220fd" alt=""><figcaption></figcaption></figure>

## Understanding campaign statuses in the new platform

Campaign status' have been improved in the New UI to be clearer and more representative of their state. As such, they are a combination of active and approval (valid) state.&#x20;

The combined campaign status is calculated by evaluating the campaign’s **active** **state**, **approval status**, and (where applicable) its **schedule**. The logic is applied in the order below.

### 1. Campaign State

The campaign state is always evaluated first.

* **Draft** → Status is **Draft**
* **Archived** → Status is **Archived**
* **Paused** → Status is **Paused**
* **Active** → Continue to approval checks

### 2. Approval Status (Active campaigns only)

For campaigns in an **Active** state, the approval status determines the next outcome.

* **Pending** → Status is **In Review**
* **Rejected** → Status is **Changes Required**
* **Approved** → Continue to schedule checks

### 3. Campaign Timing (Active and Approved only)

Timing rules are only applied to campaigns that are both **Active** and **Approved**.

1. **Has the campaign ended?**
   * Yes → Status is **Complete**
2. **Does the campaign start in the future?**
   * Yes → Status is **Scheduled**
3. **Otherwise**
   * Status is **Active**

***

A table version is below explaining each status and the conditions:

<table><thead><tr><th>Status</th><th width="176.4166259765625">Active State</th><th>Approval (Valid) State</th><th>Active period</th></tr></thead><tbody><tr><td><strong>Complete</strong></td><td>Active</td><td>Approved</td><td>The campaign has ended</td></tr><tr><td><strong>Scheduled</strong></td><td>Active</td><td>Approved</td><td>The campaign's active period is in the future</td></tr><tr><td><strong>Active</strong></td><td>Active</td><td>Approved</td><td>The campaign is live now (either in active period, or has no active period set).</td></tr><tr><td><strong>In review</strong></td><td>Active</td><td>Pending</td><td>Any</td></tr><tr><td><strong>Changes required</strong> </td><td>Active</td><td>Rejected</td><td>Any</td></tr><tr><td><strong>Draft</strong></td><td>Draft</td><td>N/A</td><td>Any</td></tr><tr><td><strong>Archived</strong></td><td>Archived</td><td>Any</td><td>Any</td></tr><tr><td><strong>Paused</strong></td><td>Paused</td><td>Any</td><td>Any</td></tr></tbody></table>

```mermaid
flowchart LR
    A[Campaign Status Check] --> B{Campaign state}
    B -->|Draft| D[DRAFT]
    B -->|Archived| E[ARCHIVED]
    B -->|Paused| F[PAUSED]
    B -->|Unknown| G[UNSPECIFIED]
    B -->|Active| H{Approval status}
    H -->|Pending| I[IN REVIEW]
    H -->|Rejected| J[CHANGES REQUIRED]
    H -->|Unknown| G
    H -->|Approved| K{Has campaign ended?}
    K -->|Yes| L[COMPLETE]
    K -->|No| M{Starts in the future?}
    M -->|Yes| N[SCHEDULED]
    M -->|No| O[ACTIVE]
```


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