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Campaign statuses

Checking the status of your campaigns can be done on the campaign manager tab. It's a permanent column on the right of the table.

Understanding campaign statuses in the new platform

Campaign status' have been improved in the New UI to be clearer and more representative of their state. As such, they are a combination of active and approval (valid) state.

The combined campaign status is calculated by evaluating the campaign’s active state, approval status, and (where applicable) its schedule. The logic is applied in the order below.

1. Campaign State

The campaign state is always evaluated first.

  • Draft → Status is Draft

  • Archived → Status is Archived

  • Paused → Status is Paused

  • Active → Continue to approval checks

2. Approval Status (Active campaigns only)

For campaigns in an Active state, the approval status determines the next outcome.

  • Pending → Status is In Review

  • Rejected → Status is Changes Required

  • Approved → Continue to schedule checks

3. Campaign Timing (Active and Approved only)

Timing rules are only applied to campaigns that are both Active and Approved.

  1. Has the campaign ended?

    • Yes → Status is Complete

  2. Does the campaign start in the future?

    • Yes → Status is Scheduled

  3. Otherwise

    • Status is Active


A table version is below explaining each status and the conditions:

Status
Active State
Approval (Valid) State
Active period

Complete

Active

Approved

The campaign has ended

Scheduled

Active

Approved

The campaign's active period is in the future

Active

Active

Approved

The campaign is live now (either in active period, or has no active period set).

In review

Active

Pending

Any

Changes required

Active

Rejected

Any

Draft

Draft

N/A

Any

Archived

Archived

Any

Any

Paused

Paused

Any

Any

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