> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/campaign-creation-and-editing/targeting.md).

# Targeting

The targeting stage is where you select specific targeting configurations, including your campaign's placement. The new platform has streamlined targeting into a single stage and automatically adjusts settings based on your selected placement and the targeting enabled by your retailer.

## Steps to configure

{% stepper %}
{% step %}

### **Select placement**

* The wizard will update based on what you choose and the features available for your retailer
* When setting up a campaign across multiple retailer catalogs, you’ll only see the placements that are shared by each of those retailers.
* Cannot be changed once your campaign is launched.
  {% endstep %}

{% step %}

### **Configure placement specific targeting.**

* Broad targeted placements such as the homepage or checkout page won't show specific targeting criteria. You can move forward after picking your placement.
* Some category placements may allow category targeting subject to retailer activation.
* Keyword placements will show keyword targeting with a new and improved UI.
* Some retailers might show specific **location or audience targeting** based on your chosen placement, depending on how they’re set up.
  {% endstep %}
  {% endstepper %}

{% hint style="warning" %}
The targeting stage is key to your campaign's success. We recommend clicking through the guided tour below, which covers each targeting configuration in detail.
{% endhint %}

{% embed url="<https://epsilon.storylane.io/share/8cctt6oga09v>?" fullWidth="true" %}

Click the **Targeting Stage Tours** button in the bottom left to select the specific targeting criteria available on your campaign.

Take the full wizard tour by following the prompts, or check out the [**Demo Hub**](https://epsilon.storylane.io/hub/demo-hub)**.**


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