Targeting

The targeting stage is where you select specific targeting configurations, including your campaign's placement. The new platform has streamlined targeting into a single stage and automatically adjusts settings based on your selected placement and the targeting enabled by your retailer.

Steps to configure

1

Select placement

• The wizard will update based on what you choose and the features available for your retailer

• When setting up a campaign across multiple retailer catalogs, you’ll only see the placements that are shared by each of those retailers.

• Cannot be changed once your campaign is launched.

2

Configure placement specific targeting.

• Broad targeted placements such as the homepage or checkout page won't show specific targeting criteria. You can move forward after picking your placement.

• Some category placements may allow category targeting subject to retailer activation.

• Keyword placements will show keyword targeting with a new and improved UI.

• Some retailers might show specific location or audience targeting based on your chosen placement, depending on how they’re set up.

The targeting stage is key to your campaign's success. We recommend clicking through the guided tour below, which covers each targeting configuration in detail.

Click the Targeting Stage Tours button in the bottom left to select the specific targeting criteria available on your campaign.

Take the full wizard tour by following the prompts, or check out the Demo Hub.