Autobidding (SPA)
Auto bidding is designed to pace your campaign budget while optimizing bids to maximize sales revenue. It considers your budget (daily limit or total campaign limit) and distributes spend across your campaign period, either until the campaign end date or month to month for always-on campaigns.
The system dynamically adjusts bids based on your campaign’s performance history to prioritize sales revenue while staying within the spend limits and max bid you’ve set.
Why use autobidding?
Conversion Focused: Adjusts bids in real-time to maximize conversion likelihood.
Smarter, Predictive Bidding: Learns from historical auction data to forecast performance and adapt to changing conditions.
Balanced Approach: Avoids overspending on low-value opportunities while prioritizing auctions most likely to drive results.
Budget Pacing: Ensures spend is distributed intelligently across the campaign duration.
How to set up autobidding?
Select to Automate Bids
In the strategy stage, enable auto bidding in your campaign settings. Once live, the system will algorithmically adjust bids in real-time.
Set a Spend Limit
Define daily or total campaign spend limits. This controls pacing and allows the system to manage spend evenly.
Set Your Max Bid
Specify the maximum CPC (Cost Per Click) you’re comfortable with. The system will never bid above your set maximum.
Take a guided walk-through below:
Important Notes
Autobidding is currently available only on
Product Ad campaigns.
Single-catalog campaigns.
Single-product campaigns.
Planned to expand to multiple products in Q1 2026.
Retailers that don't offer first-price auctions.
First-price auction support is planned for 2026.
You'll only see the option to set a total spend when your campaign has an end date.
For keyword-targeted campaigns, manual keyword bids are replaced by automated best-bid decisions. There's no need to set keyword-level bids.
Performance can vary due to a variety of unrelated factors, such as:
Products going out of stock
Wallet budgets being exhausted
Campaign rejections
FAQs
Do we need an end date for the campaign?
No, if your campaign has no end date, you can still select autobidding. If you want to pace your spend, set a daily limit.
What is the autobidder’s learning time?
The autobidder is continuously learning. For new campaigns, you can expect the autobidder to learn over the first days and weeks before you see some normalization in performance as it begins to find the right balance. How long this takes depends on a variety of factors such as competition, impression volume, and budget throughput.
For existing campaigns, this is slightly accelerated as the autobidder begins learning with the guidance of historical performance.
What about first-price auctions?
Support is planned in 2026.
What about daily caps and wallet spends?
The campaign stops serving ads when any budget limit is reached (wallet or campaign level). Types of limits:
Campaign average daily limits
Campaign total spend
Wallet budgets
Wallet daily limits
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