Strategy

In the Strategy stage of your campaign setup, you’ll define your budget and bidding strategy. This includes setting optional spend limits and specifying your campaign bid.

Steps to configure

1

Review selected wallet

• The UI displays your selected wallet

• The wallet balance

• Any daily budget set on the wallet

To change the wallet, go to the Campaign set-up stage.

To set your wallet's daily budget, edit it in the Wallet Manager.

2

(Optional) set a campaign spend limit

We recommend not setting a campaign spend limit and instead using your wallet’s daily budget for overall control. Use campaign spend limits only for fine-tuning.

Available campaign spend limits (subject to retailer support):

• Total Spend: Sets a maximum total spend for the campaign.

• Daily Spend: Sets a daily cap on campaign spend.

3

Set your campaign bid

• Set your campaign-level bid. This bid is used in the auction process, so it is best to ensure your bidding is competitive.

Check to see if your campaign is charged on a CPC (cost per click) or CPI (cost per impression). Product ads are charged on a CPC basis, and Banner ads are charged on a CPI basis. Certain placements can also override to an alternate charging method.

4

Set any keyword bids

• Available on search placements. Set a specific bid for each keyword to fine-tune which keywords to bid high on, and which will use your campaign's bid.

• Use the Search Volume, Minimum Bid, and Average winning bid to inform your bidding strategy.

Take the guided tour below for a step-by-step walk-through:

Take the full wizard tour by following the prompts, or check out the Demo Hub.