For the complete documentation index, see llms.txt. This page is also available as Markdown.

Strategy

In the Strategy stage of your campaign setup, you’ll define your budget and bidding strategy. This includes setting optional spend limits and specifying your campaign bid.

Steps to configure

1

Review selected wallet

  • The UI displays your selected wallet

  • The wallet balance

  • Any daily budget set on the wallet

To change the wallet, go to the Campaign set-up stage.

To set your wallet's daily budget, edit it in the Wallet Manager.

2

(Optional) set a campaign spend limit

Available campaign spend limits (subject to retailer support):

  • Total Spend: Sets a maximum total spend for the campaign.

  • Daily Spend: Sets a daily cap on campaign spend.

3

Set your campaign bid

  • Set your campaign-level bid. This bid is used in the auction process, so it is best to ensure your bidding is competitive.

Check to see if your campaign is charged on a CPC (cost per click) or CPI (cost per impression). Product ads are charged on a CPC basis, and Banner ads are charged on a CPI basis. Certain placements can also override to an alternate charging method.

4

Set any keyword bids

  • Available on search placements. Set a specific bid for each keyword to fine-tune which keywords to bid high on, and which will use your campaign's bid.

  • Use the Search Volume, Minimum Bid, and Average winning bid to inform your bidding strategy.

Take the guided tour below for a step-by-step walk-through:

Take the full wizard tour by following the prompts, or check out the Demo Hub.

Last updated