> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/campaign-creation-and-editing/creative.md).

# Creative

The Creative stage will show when you are making a Banner X or Banner campaign. It's where you will configure, edit, and update the your campaign's assets.

The stage differs depending on if you are creating a Banner X or Banner campaign.

{% tabs fullWidth="true" %}
{% tab title="Banner X (Including Video & Shoppable)" %}
For Banner X campaigns, you'll choose your slot and set up your creative. This includes any video or shoppable components of the banner, depending on your retailer.

## Steps to configure

{% stepper %}
{% step %}

### **Select content standard**

* This outlines the retailer's guidelines for creating banners.
* Easily view the content standard in a new window.
  {% endstep %}

{% step %}

### **Select banner slot**

* Depending on your retailer's integration, certain areas of the builder will update to the specifications.
  {% endstep %}

{% step %}

### Configure banner creative

Depending on your specific slots' configuration, you'll see some of the below sections. 

* **Content**: Configure banner text, alternative text, colors, and any retailer-specific fields.
* **Call to Action**: Add your banner's CTA text, CTA link, and alternative text for the link.
* **Primary Background Image**: Upload the background images for your banner. Note: some retailers may use a different label for this field.
* **Hero Image**: Upload the primary and secondary hero images for your creative.
* **Video**: Upload any video assets associated with your selected slot.
* **Video** **Captions**: Upload any video captions that your retailer may require.
* **Companion Products**: Select and reorder shoppable products to appear on your banner.
  {% endstep %}
  {% endstepper %}

{% hint style="warning" %}
The creative stage is a key stage to ensure your campaign's success, we recommend to click through the guided tour below.
{% endhint %}

{% embed url="<https://epsilon.storylane.io/share/f0tjb4a908gt>?" fullWidth="true" %}

Click the **Creative Stage Tours** button in the bottom left to select the specific targeting criteria available on your campaign.

Take the full wizard tour by following the prompts, or check out the [**Demo Hub**](https://epsilon.storylane.io/hub/demo-hub)**.**
{% endtab %}

{% tab title="Banner (Static)" %}
The Creative stage for static banners is where you upload your banner images.

## Steps to configure

{% stepper %}
{% step %}

### **Select content standard**

* This outlines the retailer's guidelines for creating banners.
* Easily view the content standard in a new window.
  {% endstep %}

{% step %}

### **Select banner slots**

* Click Add Banner Slots and and select in the modal.
  {% endstep %}

{% step %}

### Configure banner slots

* Configure each slot until all creative is configured. Clicking Edit will launch the slot's specific modal.\
  Each slot requires:
  * Banner creative uploaded
  * Creative alternative text added
  * CTA link
    {% endstep %}
    {% endstepper %}

Click through the guided tour of the Creative stage below:

{% embed url="<https://epsilon.storylane.io/share/3wgvepxwbdvu>?" fullWidth="true" %}

Take the full wizard tour by following the prompts, or check out the [**Demo Hub**](https://epsilon.storylane.io/hub/demo-hub)**.**
{% endtab %}
{% endtabs %}


---

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