Managing Brand Pages

Once a Brand Page has been created and submitted, it goes through an approval process before going live on the retailer's website. This section covers the approval workflow, scheduling, and how to manage pages after they're published.

The approval and review process

Brand Pages follow a review workflow to ensure content quality before going live. Your retailer will review your Brand Page and either approve it - where it can then go live, or reject it and submit a rejection reason.

Status lifecycle

You can see your Brand Page's status directly in the Brand Page Campaign Manager:

Status	What it means
Draft	The page is being created or edited. It is not visible to shoppers.
Submitted	The page has been submitted for review and is awaiting approval.
Approved	The page has passed review and will go live according to its scheduled dates.
Rejected	The page did not pass review. Feedback is provided so you can make corrections and resubmit.
Live	The page is active and visible to shoppers on the retailer's website.
Inactive	The page has been paused or its scheduled dates have ended. It is no longer visible to shoppers.
Archived	The page has been archived and is no longer active.

What happens during review

When a Brand Page is submitted, it enters the review queue. Reviewers check the page content, product selections, and overall quality. If the page meets the requirements, it is approved. If changes are needed, the page is rejected with feedback explaining what to correct.

Tip: Review timelines may vary. If your page is time-sensitive, submit it well in advance of your planned launch date.

Resubmitting a rejected page

1. Open the rejected Brand Page.

2. Review the rejection feedback.

3. Make the requested changes.

4. Submit the page again for review.

Scheduling

Each Brand Page has scheduling controls that determine when it is visible to shoppers.

• Start date — The date and time the Brand Page becomes visible to shoppers (once approved).

• End date — The date and time the Brand Page stops being visible.

• Always-on — If enabled, the page runs indefinitely with no end date.

Warning: A Brand Page will not go live until it has been both approved and its start date has been reached. If the start date has already passed when the page is approved, it will go live immediately.

What happens when a page is live

When a Brand Page is live:

• Shoppers can visit the page at its URL on the retailer's website.

• Content is served dynamically — the page content and product details are resolved each time a shopper loads the page, so product information stays current with the catalogue.

• Performance is tracked — impressions, clicks, and other interactions are recorded and available in the Brand Page Performance tab.

Making changes to a live page

You can edit a Brand Page after it has been published. Depending on the change, the updated page may need to go through the review process again before the changes go live.

Begin editing the campaign by clicking the chevron, then clicking Edit.

Warning: Significant content changes (such as swapping products or changing the theme) typically require re-approval. Minor metadata updates may not.

Pausing or archiving a Brand Page

• Pause — Set the page to Inactive to temporarily remove it from the live site. The page content is preserved and can be reactivated later.

• Archive — Archive a Brand Page when it is no longer needed. Archived pages are removed from the active list but remain accessible for reference.