> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/brand-page-creation-and-editing/how-brand-page-urls-work.md).

# How Brand Page URLs work

Every Brand Page has a unique URL on the retailer's website, constructed from a URL prefix and the page's slug.

**URL pattern:** <https://www.retailer-site.com/{prefix}/{url-slug}>

For example, if the prefix is /brands/ and the slug is summer-essentials, the full URL would be: <https://www.retailer-site.com/brands/summer-essentials>

{% hint style="success" %}
The URL slug is all you need to set when creating a Brand Page. Everything else is handled by the retailer's integration.
{% endhint %}

Select your URL slug directly in the UI when creating a Brand Page:

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FBvcW3wXeiLi5HcHQ52zB%2FCleanShot%202026-05-13%20at%2018.21.38%402x.png?alt=media&amp;token=4cae81b8-2b65-4c32-8557-69869491c47a" alt=""><figcaption></figcaption></figure>

#### Slug rules

| Rule           | Details                                                                                                                                    |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------------------ |
| **Characters** | Lowercase letters, digits, hyphens, and underscores only.                                                                                  |
| **Uniqueness** | Each slug must be unique within the catalogue for a given time period. No two active Brand Pages can share the same slug at the same time. |
| **Permanence** | Slugs cannot be changed after the Brand Page is published. Choose carefully.                                                               |

{% hint style="info" %}
**Tip:** The URL prefix (e.g. /brands/) is configured at the retailer level and is consistent across all Brand Pages for that retailer.
{% endhint %}


---

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