How Brand Page URLs work

Every Brand Page has a unique URL on the retailer's website, constructed from a URL prefix and the page's slug.

URL pattern: https://www.retailer-site.com/{prefix}/{url-slug}

For example, if the prefix is /brands/ and the slug is summer-essentials, the full URL would be: https://www.retailer-site.com/brands/summer-essentials

The URL slug is all you need to set when creating a Brand Page. Everything else is handled by the retailer's integration.

Select your URL slug directly in the UI when creating a Brand Page:

Slug rules

Rule	Details
Characters	Lowercase letters, digits, hyphens, and underscores only.
Uniqueness	Each slug must be unique within the catalogue for a given time period. No two active Brand Pages can share the same slug at the same time.
Permanence	Slugs cannot be changed after the Brand Page is published. Choose carefully.

Tip: The URL prefix (e.g. /brands/) is configured at the retailer level and is consistent across all Brand Pages for that retailer.