> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/brand-page-creation-and-editing/brand-pages-overview.md).

# Brand Pages overview

Brand Pages give you a dedicated, branded destination on a retailer's website, powered by Epsilon Retail Media. Tell your brand's story, showcase your products, and drive shoppers to purchase, all within the retailer's site.

{% hint style="info" %}
**Note:** Brand Pages is a capability that may be available depending on your retailer's setup. To find out whether Brand Pages is available for your account, contact your Epsilon Retail Media representative.
{% endhint %}

<figure><img src="https://19206235-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmxYbXHcdDvQ7toxAu8ql%2Fuploads%2FNxxUJDNGAPqkxICraYbf%2FBP%20Overview.png?alt=media&amp;token=dfc30afa-083a-4b73-bc3d-4af725948886" alt=""><figcaption></figcaption></figure>

### What you can do with Brand Pages

* **Create branded destinations:** Build full-page experiences using modular layouts including heroes, imagery, text, product grids, and galleries.
* **Showcase products:** Feature products from the catalogue in shoppable grids where shoppers can click through and add items to their cart.
* **Apply your brand's visual identity:** Brand Pages are rendered according to a style guide that defines the visual look and feel, including the colour palette used across the page.
* **Track performance:** Monitor views, clicks, conversions, and sales through the Brand Page Performance tab in the platform.

### How it works

1. **Create:** Design your Brand Page by choosing a template provided by your retailer, adding your content, selecting products, and applying your brand's styling.
2. **Publish:** Submit the page for review. Once approved, the page goes live at the configured URL on the retailer's website according to the scheduled dates.
3. **Measure:** Track performance in the **Brand Page Performance** tab. View metrics including views, clicks, conversions, and attributed sales.

### Key concepts

| Concept       | What it means                                                                                                                                                                                   |
| ------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Modules**   | The content sections that make up your Brand Page — such as a hero banner, text block, image, or product grid. The modules available to you are defined by the template selected for your page. |
| **Templates** | Pre-defined page structures that determine which modules appear and how the page is organised. You select a template when creating a new Brand Page.                                            |
| **URL slug**  | The unique identifier that appears in the Brand Page URL (e.g. /brands/your-brand-name). Slugs must be lowercase and unique within a catalogue for a given time period.                         |
| **Theme**     | A theme is a component of the template that allows per-page customisation of certain visual elements.                                                                                           |


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