Brand Pages overview
Brand Pages give you a dedicated, branded destination on a retailer's website, powered by Epsilon Retail Media. Tell your brand's story, showcase your products, and drive shoppers to purchase, all within the retailer's site.
What you can do with Brand Pages
Create branded destinations: Build full-page experiences using modular layouts including heroes, imagery, text, product grids, and galleries.
Showcase products: Feature products from the catalogue in shoppable grids where shoppers can click through and add items to their cart.
Apply your brand's visual identity: Brand Pages are rendered according to a style guide that defines the visual look and feel, including the colour palette used across the page.
Track performance: Monitor views, clicks, conversions, and sales through the Brand Page Performance tab in the platform.
How it works
Create: Design your Brand Page by choosing a template provided by your retailer, adding your content, selecting products, and applying your brand's styling.
Publish: Submit the page for review. Once approved, the page goes live at the configured URL on the retailer's website according to the scheduled dates.
Measure: Track performance in the Brand Page Performance tab. View metrics including views, clicks, conversions, and attributed sales.
Key concepts
Modules
The content sections that make up your Brand Page — such as a hero banner, text block, image, or product grid. The modules available to you are defined by the template selected for your page.
Templates
Pre-defined page structures that determine which modules appear and how the page is organised. You select a template when creating a new Brand Page.
URL slug
The unique identifier that appears in the Brand Page URL (e.g. /brands/your-brand-name). Slugs must be lowercase and unique within a catalogue for a given time period.
Theme
A theme is a component of the template that allows per-page customisation of certain visual elements.
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