Brand Pages Frequently Asked Questions

Getting Started

How is access to Brand Pages controlled?

Once the platform is live, Brand Pages functionality is automatically available to all brands. There is no requirement to enable access on a per-brand basis.

Before a brand publishes its first Brand Page, a notification prompts the brand to contact the retailer for authorization. This ensures that retailers maintain full visibility and control over which brands are permitted to go live.

If an unauthorized brand creates a Brand Page, the retailer team should reject the submission through the standard approval workflow and follow up with the brand directly outside the platform.

Approvals and Publishing

How does the approval process work?

Brand Pages follow the same approval process as all other campaign types. Submitted pages appear in the standard review queue and are reviewed by the retailer team.

When does a Brand Page go live after approval?

Approved Brand Pages go live immediately, provided they are within their defined serving period. No additional publishing step is required.

Where can I find guidance on creating and managing Brand Pages?

Comprehensive documentation is available in the Creating and Editing Brand Pages guide: Creating and Editing Brand Pages

Templates

How can a brand change or upgrade the template used for an existing Brand Page?

To use a different template, the brand must create a new Brand Page using the desired template. The existing Brand Page URL may be reused, provided the previous page is no longer within its serving period or has been disabled.

How is template access managed?

Template access is tied to catalog access. Any team with access to a specific catalog can automatically view and use all templates associated with that catalog. No additional configuration is required.

Reporting and Analytics

What metrics are currently available for Brand Pages?

The full list of available metrics is documented in the Brand Page Reporting guide: Brand Page Reporting

What additional reporting capabilities are planned?

The following enhancements are currently in development:

• Add-to-cart events

• Video metrics

• Reach metrics

Additional updates will be communicated as these features become available.