> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/advertiser-reporting/on-site-performance-reporting.md).

# On-site performance reporting

The performance dashboard is the first page you'll see when logging in. Use it to understand your team's overall performance, now improved with enhanced metrics such as **brand halo** and **in-store attribution**.

Learn everything about the performance dashboard in the clickable guided tour below:

{% embed url="<https://epsilon.storylane.io/share/donc9mpe0xsi>?" fullWidth="true" %}

## Key Information

* Quick-look **KPIs** give you an overview of overall team performance.
* **Filter** by campaign, type, and date. For more insights, click "**More Filters**" to narrow it down by catalog, placement, and wallet.
* The **Performance Over Time** chart clearly displays impressions, clicks, and conversions. Click a metric to show or hide it.
* The **All Campaigns** table shows all your KPIs across campaigns. Scroll to the right to see more. You can also export the data for deeper analysis.
* **Enhanced Metrics** highlight your online brand halo performance and in-store attribution (when available by retailer).
* Click on any campaign name to dive deeper into reports for that specific campaign.


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