> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/advertiser-reporting/off-site-reporting.md).
# Off-site reporting
The Off-site reporting dashboard displays all off-site activity linked to your selected team in a single, easy-to-use report.
You can use this to:
* **Track off-site campaign impact:** Monitor key metrics to assess your brand's effectiveness beyond the retailer's site.
* **Deep dive into SKU and brand performance:** Analyze online and in-store performance at both SKU and brand levels to understand what drives results.
### Why use this feature?
* **See off-site impact in one place:** All off-site activity for your team, in a single report.
* **Understand true reach:** Total and unique impressions plus individuals messaged show how many real people you reached, not just ad serves.
* **Measure return online and in-store:** SKU and brand ROAS reveal what your off-site spend is driving, including the halo beyond your own SKUs.
### How to access
1. Open the navigation bar on the left.
2. Open the **Off-site campaigns** menu item.
{% hint style="info" %}
If you don't see the Off-site Campaigns option, it may not be activated for your retailer. Contact your account manager to check availability.
{% endhint %}
Learn everything about the off-site dashboard in the clickable guided tour below:
{% embed url="?" fullWidth="true" %}
### Key Information
* The **summary cards** at the top show Spend, Total Impressions, Unique Impressions, Individuals Messaged, and Clicks. Hover the help icon on any card for its definition.
* Use the **campaign name search** to focus the report on one or more campaigns. The summary cards and both tables update to match your search.
* The **SKU Performance** table shows conversions for your advertised SKUs; the **Brand Performance** table shows the brand halo — purchases of any product from the same brand by messaged shoppers.
* Both tables report **Total**, **Online**, and **In-Store** columns, where Total is online plus in-store. In-store figures appear where your retailer supports in-store attribution.
* Sort any column, page through results, and export either table to CSV.
#### Reading the summary metrics
| Metric | What it means |
| -------------------- | ----------------------------------------------------- |
| Spend | Total amount spent on advertising |
| Total Impressions | Total number of ad impressions |
| Unique Impressions | Number of unique users who saw the ad |
| Individuals Messaged | Number of unique individuals who received the message |
| Clicks | Number of clicks on the ad |
#### Searching by campaign name
Type into the **Search by campaign name** box to filter the report. Matching is on the campaign name, so a partial term returns every campaign that contains it. Clear the box to return to all campaigns. There is no date-range filter on this page.
#### Reading the SKU Performance table
SKU Performance shows conversions for the specific products you advertised. Each metric is reported three ways — **Total**, **Online**, and **In-Store**:
| Column group | Columns |
| ------------ | ---------------------------------------------------------- |
| Total SKU | Unique Converters, Orders, Items, Revenue (Local Currency) |
| Online SKU | Unique Converters, Orders, Items, Revenue (Local Currency) |
| In-Store SKU | Unique Converters, Orders, Items, Revenue (Local Currency) |
#### Reading the Brand Performance table
Brand Performance takes it further and shows the **brand halo** — purchases of any product from the same brand by shoppers you messaged, not just your advertised SKUs. It uses the same Total / Online / In-Store split:
| Column group | Columns |
| -------------- | ---------------------------------------------------------- |
| Total Brand | Unique Converters, Orders, Items, Revenue (local Currency) |
| Online Brand | Unique Converters, Orders, Items, Revenue (local Currency) |
| In-store Brand | Unique Converters, Orders, Items, Revenue (local Currency) |
#### Sorting, paging, and exporting
* **Sort:** Click a column header to sort ascending or descending.
* **Page:** Tables show up to 10 campaigns per page — use the Next and Previous controls to move between pages.
* **Export:** Use the download button on each table to export all columns to CSV for deeper analysis.
### Tips for success
* Compare **Total Impressions** against **Unique Impressions** and **Individuals Messaged** to gauge frequency — a large gap means you reached fewer people more often.
* Read **SKU Performance** alongside **Brand Performance**: SKU shows the products you advertised, while Brand reveals the wider halo across the same brand.
* Check the **Online** and **In-Store** splits to see where purchases actually happen, not just the totals.
* Export the tables when you need to combine off-site results with reporting from other channels.
### Troubleshooting & support
* **Don't see the Off-site Campaign menu item?** Off-site reporting is activated per retailer. Contact your account manager to confirm availability.
* **In-Store columns are empty?** In-store attribution is shown only where your retailer supports it; online and total figures still populate.
* **Numbers look lower than expected?** Check whether a campaign name search is still applied, and remember reporting can be subject to data delays. See [Understanding reporting data delays and time zones](https://help.citrusad.com/retail-media-interface/advertiser-reporting/understanding-reporting-data-delays-and-time-zones-in-the-new-interface).
* Still need help? Contact your account manager or .
### FAQs
**What's the difference between Total and Unique Impressions?**
Total Impressions counts every time your ad was served. Unique Impressions counts the distinct people who saw it, so it's lower when the same person is messaged multiple times.
**What does "Individuals Messaged" mean?**
The number of unique individuals who received your off-site message — a true measure of audience size rather than raw ad serves.
**What's the difference between SKU Performance and Brand Performance?**
SKU Performance covers only the products you advertised. Brand Performance covers the brand halo — any product from the same brand purchased by shoppers you messaged.
**Why is there no date filter?**
The Performance page shows off-site activity for your team without a date-range control. Use the campaign name search to focus your analysis.
**How is off-site reporting different from unified reporting?**
Off-site reporting shows off-site activity on its own. [Unified reporting](https://help.citrusad.com/retail-media-interface/advertiser-reporting/unified-reporting) combines onsite and offsite performance with fractional attribution to give a single, deduplicated view across channels.
---
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