Off-site reporting
The Off-site reporting dashboard displays all off-site activity linked to your selected team in a single, easy-to-use report.
You can use this to:
Track off-site campaign impact: Monitor key metrics to assess your brand's effectiveness beyond the retailer's site.
Deep dive into SKU and brand performance: Analyze online and in-store performance at both SKU and brand levels to understand what drives results.
Why use this feature?
See off-site impact in one place: All off-site activity for your team, in a single report.
Understand true reach: Total and unique impressions plus individuals messaged show how many real people you reached, not just ad serves.
Measure return online and in-store: SKU and brand ROAS reveal what your off-site spend is driving, including the halo beyond your own SKUs.
How to access
Open the navigation bar on the left.
Open the Off-site campaigns menu item.
Learn everything about the off-site dashboard in the clickable guided tour below:
Key Information
The summary cards at the top show Spend, Total Impressions, Unique Impressions, Individuals Messaged, and Clicks. Hover the help icon on any card for its definition.
Use the campaign name search to focus the report on one or more campaigns. The summary cards and both tables update to match your search.
The SKU Performance table shows conversions for your advertised SKUs; the Brand Performance table shows the brand halo — purchases of any product from the same brand by messaged shoppers.
Both tables report Total, Online, and In-Store columns, where Total is online plus in-store. In-store figures appear where your retailer supports in-store attribution.
Sort any column, page through results, and export either table to CSV.
Reading the summary metrics
Spend
Total amount spent on advertising
Total Impressions
Total number of ad impressions
Unique Impressions
Number of unique users who saw the ad
Individuals Messaged
Number of unique individuals who received the message
Clicks
Number of clicks on the ad
Searching by campaign name
Type into the Search by campaign name box to filter the report. Matching is on the campaign name, so a partial term returns every campaign that contains it. Clear the box to return to all campaigns. There is no date-range filter on this page.
Reading the SKU Performance table
SKU Performance shows conversions for the specific products you advertised. Each metric is reported three ways — Total, Online, and In-Store:
Total SKU
Unique Converters, Orders, Items, Revenue (Local Currency)
Online SKU
Unique Converters, Orders, Items, Revenue (Local Currency)
In-Store SKU
Unique Converters, Orders, Items, Revenue (Local Currency)
Reading the Brand Performance table
Brand Performance takes it further and shows the brand halo — purchases of any product from the same brand by shoppers you messaged, not just your advertised SKUs. It uses the same Total / Online / In-Store split:
Total Brand
Unique Converters, Orders, Items, Revenue (local Currency)
Online Brand
Unique Converters, Orders, Items, Revenue (local Currency)
In-store Brand
Unique Converters, Orders, Items, Revenue (local Currency)
Sorting, paging, and exporting
Sort: Click a column header to sort ascending or descending.
Page: Tables show up to 10 campaigns per page — use the Next and Previous controls to move between pages.
Export: Use the download button on each table to export all columns to CSV for deeper analysis.
Tips for success
Compare Total Impressions against Unique Impressions and Individuals Messaged to gauge frequency — a large gap means you reached fewer people more often.
Read SKU Performance alongside Brand Performance: SKU shows the products you advertised, while Brand reveals the wider halo across the same brand.
Check the Online and In-Store splits to see where purchases actually happen, not just the totals.
Export the tables when you need to combine off-site results with reporting from other channels.
Troubleshooting & support
Don't see the Off-site Campaign menu item? Off-site reporting is activated per retailer. Contact your account manager to confirm availability.
In-Store columns are empty? In-store attribution is shown only where your retailer supports it; online and total figures still populate.
Numbers look lower than expected? Check whether a campaign name search is still applied, and remember reporting can be subject to data delays. See Understanding reporting data delays and time zones.
Still need help? Contact your account manager or support@citrusad.com.
FAQs
What's the difference between Total and Unique Impressions?
Total Impressions counts every time your ad was served. Unique Impressions counts the distinct people who saw it, so it's lower when the same person is messaged multiple times.
What does "Individuals Messaged" mean?
The number of unique individuals who received your off-site message — a true measure of audience size rather than raw ad serves.
What's the difference between SKU Performance and Brand Performance?
SKU Performance covers only the products you advertised. Brand Performance covers the brand halo — any product from the same brand purchased by shoppers you messaged.
Why is there no date filter?
The Performance page shows off-site activity for your team without a date-range control. Use the campaign name search to focus your analysis.
How is off-site reporting different from unified reporting?
Off-site reporting shows off-site activity on its own. Unified reporting combines onsite and offsite performance with fractional attribution to give a single, deduplicated view across channels.
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