> For the complete documentation index, see [llms.txt](https://help.citrusad.com/retail-media-interface/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.citrusad.com/retail-media-interface/advertiser-reporting/keyword-reporting.md).

# Keyword reporting

Keywords are vital in RMN advertising, helping you reach shoppers when they’re ready to buy. Use these reporting tools to find the best keywords, so you can optimize your strategy and budget for maximum impact.

#### **How to View the Keywords Report:**

1. Open the navigation bar on the left
2. Open the Insights menu item
3. Click Keywords Report

<figure><img src="/files/9f944dcBILYLrAAUNoia" alt=""><figcaption></figcaption></figure>

It's that easy!

## Keywords and Match Type Reports

The keywords page has two reports available:

* **Keywords Report:** understand how each keyword is performing across all match types to view total performance.
* **Match Type Report:** dive even deeper and **see every customer search that your ads appear on** and explore performance in detail.

The **Match Type Report,** adds two new columns and filters to the report:

* **Match Type:** showing how your ads were matched (exact, close exact, or phrase match).
* **Search Term:** showing the exact customer search your keyword was matched against.

Use the search terms matched to each keyword and performance insights to help optimize your targeting.

{% hint style="info" %}
Detailed match type and search term performance history is only available for the last 90 days in the Match Type Report.
{% endhint %}

Learn everything about the Keywords Report in the clickable guided tour below:

{% embed url="<https://epsilon.storylane.io/share/iapayswzgse2>?" fullWidth="true" %}

Want to view more guided tours? Check out the [**Demo Hub**](https://epsilon.storylane.io/hub/demo-hub)**.**

{% hint style="info" %}
Want to view keyword reporting for a specific campaign? Use the [Campaign-level reporting](/retail-media-interface/advertiser-reporting/campaign-level-reporting.md) page.
{% endhint %}


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