History reporting

Understanding performance trends over time is critical for making smarter optimization and investment decisions. History Reporting gives you full historical visibility into campaign performance, using the latest standard KPIs so you can analyze trends, compare periods, and optimize with confidence.

History Reporting applies to all supported campaign types.

How to View the History Report:

1. Open the navigation bar on the left

2. Open the Insights menu item

3. Click History Report

It's that easy!

Learn everything about the History Report in the clickable guided tour below:

History ReportingStorylane

Want to view more guided tours? Check out the Demo Hub.

Want to view campaign-level history reporting? Filter to the campaign's name, or use the Campaign-level reporting page to filter further on a specific campaign.

What You Can Do with History Reporting

History Reporting is designed for flexible, time‑based performance analysis:

• Analyze performance over time Review historical campaign performance using consistent, standard KPIs across any selected date range.

• Filter by campaign name Quickly isolate performance for specific campaigns without switching views.

• Group performance by time View results aggregated by day, week, or hour to match your analysis needs. Hourly breakdown is available for date ranges of seven days or fewer.

• Filter by wallet Analyze performance by budget source (wallet) to understand how spend and outcomes trend over time.