Category reporting

Understanding how shoppers engage with categories over time can make it easier to optimize strategy, budget allocation, and overall campaign performance. Category Reporting gives you full visibility into category‑level performance, using the latest standard KPIs in the New UI so you can quickly identify high‑performing categories and areas for improvement.

How to View the Category Report

1. Open the navigation bar on the left

2. Open the Insights menu item

3. Click Category Report

It’s that easy!

Selected availability: This is only rolled being rolled out to selected retailers. If you are a retailer that is interested, please reach out to our team, integration updates may be required.

Learn everything about the Category Report in the clickable guided tour below:

Category ReportingStorylane

Want to view more guided tours? Check out the Demo Hub.

Want to view campaign-level history reporting? Filter to the campaign's name, or use the Campaign-level reporting page to filter further on a specific campaign.

What You Can Do with Category Reporting

Category Reporting is designed to help you analyse, compare, and optimise performance across retailer categories:

• Analyse category performance over time Review historical category performance using consistent, standard KPIs to understand trends and seasonality.

• Filter by category Quickly isolate performance for specific categories to identify top‑ and under‑performing areas.

• Slice performance across key dimensions Refine your analysis by filtering on:

  • Retailer catalog

  • Campaign type

  • Wallet

  • Date range