Campaign-level reporting
Campaign reporting has been streamlined in the new interface, with key functions enhanced for improved usability.
The redesigned Campaign Report page offers a comprehensive performance overview, including keyword and product breakdowns, along with key campaign details like status, budget, and settings. Users can customize date and breakdown ranges, and manage the campaign by editing, pausing, or duplicating it directly from the page.
How to View the Campaign Level Report:
Navigate to the campaign management dashboard.
Filter to the campaign you want to view.
Click the campaign name.
It's that easy! You can also click the campaign's name on the performance dashboard to go to the campaign-level report.
Understanding the campaign header
At the top of the page, you'll see key details about your campaign:
Campaign name and status
Campaign ID: click the copy icon to copy it
Type: Product Ad, Banner, Banner X, or Brand Page
Placement: where the ads appear
Active period: start and end dates
Wallet: funding source with currency
Spending limit: budget cap for the campaign
Catalog: product catalog(s) the campaign targets
Max bid: CPC or CPM of the campaign
Filtering by catalog
If your campaign targets multiple catalogs, use the Catalog dropdown to filter the report data to a specific catalog or view all catalogs combined.
Changing the date range
Use the date filter in the top-right corner to adjust the reporting period. The page will update to show metrics for your selected dates.
Campaign actions
From the campaign header, you can take actions on your campaign:
Click Edit Campaign to modify the campaign settings
Click the dropdown arrow next to Edit for more options:
Duplicate — create a copy of this campaign
Pause / Unpause — temporarily stop or resume the campaign
Archive — move the campaign to archived status
Archiving a campaign cannot be undone. Archived campaigns will no longer serve ads.
Available tabs
Depending on your campaign type, you may see additional tabs below the header:
Performance
Always available — shows metrics and charts
Keywords
For campaigns with search targeting — view keyword performance
Products
For SPA campaigns — view individual product performance
Glance metrics
The glance metrics section shows summary cards with your campaign's key performance indicators for the selected date range.
ROAS
Return on Ad Spend — revenue generated per dollar spent
CTR
Click-Through Rate — percentage of impressions that resulted in clicks
CPC
Cost Per Click — average cost for each click
Conversions
Number of purchases attributed to the campaign
Conversion Rate
Percentage of clicks that resulted in a purchase
Total Sales Value
Total revenue from attributed purchases
Impressions
Number of times ads were displayed
Performance chart
The Campaign Over Time chart shows how your campaign metrics have trended over the selected date range.
Reading the chart
Impressions and Clicks are always displayed
Conversions and Units Sold appear if sales metrics are enabled
Click the metric names in the legend to show or hide individual lines
Adjusting the time grouping
Use the Group By dropdown to change how data is aggregated:
Hour (available for date ranges of 7 days or less)
Day (default view)
Week
Month
Quarter
Comparing to previous periods
If available, use the Comparison Period dropdown to overlay data from a previous time period:
Previous Period: compares to the same number of days immediately before
Previous Year: compares to the same dates one year ago
Comparison data appears as dotted lines on the chart.
Exporting chart data
Click Export to download the chart data as a CSV file.
History breakdown
The history breakdown table shows detailed performance metrics for each day (or period) in your selected date range.
Adjusting the grouping
Use the Group By dropdown to change how dates are grouped in the table. This works the same as the chart grouping.
Exporting the table
Click Export to download the full table data as a CSV file. The export includes all rows, not just the current page.
Keyword breakdown
The Keywords tab provides a keyword-level report as well as a keyword match report.
The Keyword Report provides top-level keyword performance, and the Keyword Match Report breaks down how your keywords have been matched to real customer searches.
Keyword Reporting
In the keyword-level report, you can filter down to a specific keyword, as well as filter to performance on a specific product.
Depending on the retailer, you can also view search volume and average winning bid for the previous 30 days.
Editing keyword bids
You can click Edit Bids in the top right of the keywords report to adjust your keyword-level bids using the information in the report.
Keyword Match Reporting
The keyword match report provides information on the performance of your campaign on exact customer searches, meaning you can see how your campaign is close-matching, as well as phrase match keyword performance. You can use this information to double-down, or remove certain keywords.
Exporting the tables
Click Export to download the full table data as a CSV file. The export includes all rows, not just the current page.
Product breakdown
The Products tab helps you understand how each unique product is performing in your campaign. The data can be filtered to a specific product or keyword to better understand performance.
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